
Sulfate-free shampoo for curly and afro hair
Gently cleanses curly, coily and kinky hair without drying it out.
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Explore the full catalog1,000+ formulas ready to carry your brandFace careFull range
Serums, creams and targeted care, formulated with your actives.
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Our own brands, developed and made in our laboratory.

DermocosmeticsSublime CosmeticsFace, sun and body care for pharmacies and drugstores.Visit the website↗
Hammam and spaLalla MamaMoroccan hammam rituals: black soap, rhassoul, oils and body care.Visit the website↗
Equine careStallionGrooming care for horses: mane, coat and hooves.Visit the website↗Laboratory
Our factory in Aït MelloulISO 22716 and ISO 9001, visits by appointmentDiscover the factory
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Carmel, an ISO 22716-certified shampoo manufacturer near Agadir, produces your shampoos and conditioners under your brand: sulfate-free versions, Moroccan actives, bottles or bulk.
Filter by need. Each base adapts to your brand: fragrance, sulfate-free version, signature active.
BoCurlsGently cleanses curly, coily and kinky hair without drying it out.
EnChildA gentle base for the whole family, to pair with a detangling conditioner.
ChAnti-hair lossStrengthens the fiber and energizes the scalp of weakened hair.
ArArganNourishes and softens dry lengths with Moroccan argan oil.
DjAnti-yellowingNeutralizes yellow tones in white and gray hair.
GhGhassoulGently purifies the scalp with ghassoul, Morocco's washing clay.
KrKeratinCoats damaged hair and is also suitable for locs.
RmRosemaryA toning formula for tired scalps, with fresh notes of mint.
AsDetanglingDetangles, softens and nourishes lengths without weighing them down.
AhAnti-hair lossStrengthens the fiber and limits breakage-related hair fall, with encapsulated biotin and rosemary.
AbCurlsHydrates and defines curls, tames frizz without weighing hair down.
AcKinkyNourishes and tames kinky hair with keratin, shea and argan.
AoWavyDetangles and enhances waves without weighing them down, with argan and jojoba oils.
RhGhassoul clayNourishes and strengthens the fiber with Moroccan ghassoul clay, keratin and ceramides.
OnWavyGently cleanses and preserves wave definition, with three lightweight oils.
ApdetanglerDetangling conditioner with sweet almond, argan and shea.
LklocsConditioner for locs with almond, castor and argan oils.
VivioletSulfate-free shampoo with violet and blue pigments for colored hair.
LklocsShampoo for locs with aloe vera and honey, which washes without leaving residue.
SccoilySulfate-free shampoo with panthenol and urea for coily hair.
ShmoisturizingMoisturizing shampoo with aloe vera, green tea and argan.
SgshampooShampoo for oily hair with activated charcoal and lemon extract.
SsshampooShampoo for dry hair with avocado oil and aloe vera.
SpliceAnti-lice and nit shampoo with lavender and tea tree.
ApliceDetangling conditioner with lavender and tea tree, for the fine-tooth comb.
SpdandruffAnti-dandruff shampoo with tea tree and menthol.
ScclarifyingClarifying shampoo for deep cleansing of the hair.
SgpregnancyAnti-hair loss shampoo without essential oils for pregnant women.
A quick read to build a coherent range, from cleansing to care.
| Formula | Need | Hair type | Use | Pairs with |
|---|---|---|---|---|
| Sulfate-free for curls | Gentle wash, definition | Curly, coily, kinky | Regular washing | Shea leave-in and mask |
| Rosemary anti-hair loss | Weakened hair | All types | Scalp massage while washing | Anti-hair-loss serum or spray |
| Argan | Nourishment | Dry, long | Regular washing | Argan hair oil |
| Ghassoul | Gentle purification | Oily roots | Purifying wash | Scalp scrub |
| Keratin | Repair | Damaged, locs | Treatment course | Keratin mask |
| Anti-yellowing | Neutralize yellow tones | White, gray | Alternating with a gentle shampoo | Nourishing conditioner |
| Coconut argan conditioner | Detangling | All types | After every shampoo | All our shampoos |
From retail bottle to backbar canister, in PET.
You choose a catalog formula or describe your need: hair type, sulfate-free, active.
We adjust fragrance, color and texture, then send samples for approval.
Bottle, pump or bulk, compliant label and regulatory file prepared.
Manufacturing in our ISO 22716 plant in Aït Melloul, then shipping within Morocco or for export.
All our formulas are manufactured in our Aït Melloul plant, certified ISO 22716 and ISO 9001 by Bureau Veritas. We prepare the Product Information File (PIF) in line with Regulation (EC) 1223/2009 and support FDA (MoCRA) and AMMPS registrations.
Also read:Cosmetic tradition in Morocco, from argan to hennaCosmetic claims in the EU
We offer a Accessible MOQ, defined according to the formula and packaging chosen. The simplest way is to send us your project via the consultation request.
Our Ait Melloul plant is certified ISO 22716 and ISO 9001 by Bureau Veritas. More than 500 brands in more than 35 countries trust us.
Yes. Most of our bases are available in a sulfate-free version, and all are paraben-free. The ghassoul and keratin shampoos are formulated sulfate-free (SLS/SLES) and silicone-free.
Yes. Each formula complies with Regulation (EC) 1223/2009 and is delivered with its PIF. We also support FDA (MoCRA) and AMMPS registration through our regulatory support.
Yes, in 5 kg, 10 liter, 25 liter or 25 kg jerrycans depending on the formula. Discover our bulk cosmetics service and our hotel amenities.
Send us your brief: hair type, sizes, positioning. We get back to you with a selection of formulas and a quote.