A formula created for your brand
- Exclusive formula, co-developed with our formulators
- Custom texture, fragrance and actives
- Signed non-disclosure agreement
Private label cosmetics: an exclusive formula, for your brand alone
Our formulators create your custom formula, then we manufacture it in our ISO 22716 certified factory.
What are private label cosmetics?
Private label cosmetics means having a laboratory develop and manufacture an exclusive formula, which you then sell under your brand. Unlike white label, the formula is created for you: texture, fragrance and actives are defined to your specifications.
Launch faster with the catalog
- More than 1,000 formulas already tested
- Adjustable textures and fragrances
- Lower upfront investment
What we develop for your formula
The actives
Natural Moroccan actives such as argan or prickly pear, next-generation actives, encapsulation and biotechnology, chosen to match your product's goal.
Explore our ingredients
Texture and fragrance
Prototypes you test and we adjust until you approve them.
Safety and compliance
Stability testing, safety assessment and a Product Information File compliant with Regulation (EC) No 1223/2009.
Regulatory and PIFFrom your brief to your finished product
- 01
Creative brief
Your target customer, your positioning and the results expected from each product.
- 02
Formulation and prototypes
Our formulators create the prototypes, you test them, we adjust them.
- 03
Stability and compliance
Stability testing, safety assessment and Product Information File.
- 04
Production
Manufacturing, packaging and quality control of every batch in Aït Melloul.
Your formula stays yours
We sign a non-disclosure agreement with every brand that has intellectual property to protect. The formula developed under private label belongs to your range.
Brands that created their range with us
4.984 verified Google reviewsHaving worked with many cosmetics subcontractors in the past, I must say I have rarely had partners this professional, passionate and attentive to the client.
What I particularly appreciate is that they take care of everything, from creating my brand to designing the packaging and delivering the products.
I received my order exactly on the agreed date, and the products arrived in excellent condition.
Frequently asked questions about private label cosmetics
Another question?Our product specialist will answer you on WhatsApp.Message us on WhatsApp
What are private label cosmetics?
Private label cosmetics means having a laboratory develop and manufacture an exclusive formula, which you then sell under your brand. At Carmel Cosmetics Labs, our formulators create the formula to your specifications and we manufacture it in our factory in Aït Melloul, Morocco.
What is the difference between private label and white label?
With private label, the formula is created for your brand: custom texture, fragrance and actives. With white label, you choose from more than 1,000 formulas already tested: launch is faster and the investment lower.
How much does it cost to develop a private label formula?
The cost depends on the complexity of the product, the actives chosen and the batch size. A 100% custom formulation is priced individually. Send your specifications to receive a free, detailed quote.
What is the minimum order quantity for private label?
Carmel Cosmetics Labs offers an accessible MOQ. Quantities are defined with you, product by product, and stated in the quote.
Does my formula stay confidential?
Yes. We sign a non-disclosure agreement with every brand that has intellectual or industrial property to protect. The formula developed under private label belongs to your range.
Can I supply my own ingredients?
It is possible after review by our R&D team, case by case: ingredient origin, technical data sheet, safety data sheet, stability and preservation testing. See also our formulation laboratory.
Will my products be compliant in Europe and the United States?
Yes. Our formulas comply with EU standards (Regulation (EC) No 1223/2009), with stability testing, safety assessment and a Product Information File. Our facility is registered with the FDA (MoCRA) for export to the United States. Based in Switzerland? Read about our cosmetics manufacturing for Swiss brands.
What is the development and manufacturing lead time?
The lead time is defined with you in the quote, depending on the complexity of the formula, the packaging and the quantities.
Let's create your brand's formula
Share your brief: you receive a development proposal and a detailed quote, with no commitment.