White label and private label hair care: the products you use at the wash station, sold under your name

Your clients repurchase what you use at the wash station: if it carries your name, they buy it from you. White label hair care turns your advice into retail sales, increases average purchase value and builds loyalty because the product is not available elsewhere.

• Your margin, your price. You buy directly from the manufacturer and set the retail price, without a brand imposing a recommended price.
• Real customer loyalty. A client who loves their hair mask returns to your salon to buy it again, rather than a supermarket or an online store.
• A higher average purchase value. The product you recommend at the wash station sells at the checkout, in the bottle your client has just experienced.
• No reliance on a distributor's stock. You own your range: plan replenishment directly with the lab rather than depend on a third party's inventory.
• An expert salon identity. Your name on the retail shelf extends your signature beyond the haircut.

An established professional brand brings recognition, and a wholesaler brings low prices; your own brand is the only option that gives you control of margin, exclusivity and customer loyalty. The table below compares three options for a salon or barber shop looking to grow retail sales.

Many salons combine both approaches: a recognized professional brand for certain technical services, and their own range for everyday care recommended at the wash station.

Yes: the same formula is available in a 1 L size for use at the wash station and retail bottles for your clients. That is what helps make the sale: your client has experienced the fragrance and texture during the service and leaves with exactly the same product.

• At the wash station: a professional 1 L size with a pump, plus bulk 5 L or 20 L formats to refill your stations.
• For retail: individual branded bottles, tubes and jars selected with our service for bottles, pumps and packaging.
• One identity: the same name, fragrance and label from wash station to shelf.

Together, we select the retail containers and refill size that suit your salon, product by product.

Carmel manufactures the hair care products salons use and sell every day: shampoos, masks, oils, serums, sprays and leave-in care. Start with existing formulas from our library or choose custom formulation.

• White label shampoos : gentle cleansing, dry hair, scalp care, curly and coily hair.
• Hair masks : a staple at the wash station, nourishing or improving the look and feel of damaged hair.
• Hair oils : argan oil and plant oils, including Moroccan-origin ingredients.
• Hair serums and sprays : finishing, shine and detangling.
• Leave-in care and styling : leave-in creams and styling products.

Clean formulas: we have sulfate-free and silicone-free formulas, meeting a strong expectation among clients who read ingredient labels. A Moroccan signature: Moroccan-origin argan oil and rhassoul (ghassoul) clay, for a range with a story to tell.

Your range starts with your clients, not a generic catalog. Curly, coily, fine, dry or color-treated hair, sensitive scalps: describe the needs you see at the wash station every day, and we suggest suitable formulas.

• Choose textures, fragrance and active ingredients with our formulation team.
• Adapt one of our 1,000+ existing formulas or develop a custom formula.
• Free samples to test at the wash station on your own clients before launching the range.

We do not make medical claims: cosmetic hair care maintains, nourishes and enhances the hair; it does not address medical conditions.

A barber shop can sell a complete own-brand range: beard care, shaving and styling. Carmel manufactures white label versions of the barbering bestsellers your clients currently buy online or from a wholesaler.

• Beard care: oils, balms, shampoos and beard care products.
• Shaving: shaving and aftershave products, for use at the station and retail.
• Styling: styling products for men's haircuts.
• Men's hair care: shampoos and everyday care.

Explore our men's and beard care products in white label; fragrance, texture and containers can be customized for a coherent barber shop identity, from workstation to shelf.

Carmel Cosmetics Labs is a shampoo and hair care manufacturer certified to ISO 22716 (cosmetic good manufacturing practices) and ISO 9001 by Bureau Veritas. Your products are manufactured to European standards and supplied with the documentation needed to place them on the market.

• CPNP notification filed by Carmel for sales in France and the European Union; your brand (or its appointed representative) remains the Responsible Person.
• A Product Information File (PIF) prepared for each product.
• Facility registered with the FDA (MoCRA) for the United States; ONSSA and AMMPS approvals in Morocco.
• Optional testing by a partner laboratory in Europe accredited to ISO/IEC 17025; safety assessment and report by an independent external assessor.

Creating your hair care brand follows four steps, starting with a free consultation. As with every white label cosmetics project at Carmel, we support you from formula to label.

1. Free consultation your clients, services, the products you want to sell and your price positioning.
2. Free samples test the formulas at your wash station and choose fragrance and texture.
3. Customization name, labels, retail bottles and larger salon sizes.
4. Manufacturing and compliance production in our certified factory, with regulatory documentation supplied. You own the formula.

The starting MOQ is accessible and discussed during your consultation.