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White label Brazilian straightening treatment applied to a long, shiny strand
Your brand hereCustom label, bottle and box
Salon smoothing treatmentWhite label

Brazilian keratin straightening white label

A Brazilian straightening treatment with hydrolyzed keratin and hyaluronic acid, formaldehyde-free, for smooth, controlled, shiny hair, under your brand.

Formaldehyde-freeParaben-freeVegan-friendly formula
Signature active
Hydrolyzed keratin
Hair
Frizzy, unruly, thick
Sizes
400 ml · 1 L

A question about this formula? Message an expert on WhatsApp

Technical data sheet

Brazilian straightening features

The full INCI list and detailed technical data sheet are sent to you with the quote.

Product type
Professional smoothing treatment
Texture
Creamy smoothing creamAdjustable: hold and fluidity adjusted to the salon protocol
Signature active
Hydrolyzed keratin
Related actives
Hyaluronic acid, panthenol, polyquaternium-37, shea butter, grapeseed, argan and olive oils
How to use
Apply to clean hair, leave on a few minutes, then rinse well, following the protocol in your technical data sheet.
Sizes
400 ml, 1 L
Packaging options
Defined in the quote based on your project
Claims
Formaldehyde-free, paraben-free, vegan-friendly formula
Fragrances
Sweet almond, shea flower or fragrance-free
Quantities
Accessible MOQ, defined in your quote
Markets
Morocco, European Union, United States
Documents provided
Technical data sheet, INCI list, Product Information File (PIF) on request
Key actives

What's in the formula

HYDROLYZED KERATINHydrolyzed keratin

Smooths the cuticles and helps tame frizzy hair.

Ingredient glossary
SODIUM HYALURONATEHyaluronic acid

Helps maintain hydration for a glossy finish.

Learn more
POLYQUATERNIUM-37Polyquaternium-37

Coats the fiber and makes sleek styling easier.

Learn more
VITIS VINIFERA SEED OILGrapeseed oil

Nourishes and helps protect the fiber from heat.

Learn more
Customization

What you can adapt

Start from this formula and turn it into a unique product. Every change is approved by our formulators.

FormulaFormaldehyde-freeFormaldehyde-free formula, a key selling point for salons.
FormulaSmoothing intensityTaming effect adjusted for thick or fine hair.
SensoryIn-salon fragranceSweet almond, shea flower or a fragrance-free version.
Packaging1 L bottleProfessional format for backbar work.
Packaging400 ml bottleMid-size format for salons and retail.
MarketHair salonsA high-value straightening service under your brand.
Compliance

Made near Agadir to European standards

Product manufactured under ISO 22716; before each launch, we check compliance with Regulation (EC) 1223/2009 with you for the smoothing ingredients.

  • ISO 22716 · ISO 9001
  • Regulation (EC) 1223/2009
  • FDA (MoCRA)
Batch quality control at the Carmel Cosmetics Labs laboratory
In the same category

Complete your range

Hair masks and treatments
Close-up of nourishing mask for color-treated hair texture

Nourishing mask for color-treated hair

Nourishes and softens color-treated hair or hair weakened by chemical treatments.

Shea butterArgan oilOlive oil
150 · 200 · 250 · 300 ml

Complete the routine

Close-up of two-phase heat protection spray texture

Two-phase heat protection spray

A shake-before-use two-phase spray that protects the fiber from heat and tames frizz.

DimethiconeJojoba oilArgan oil
250 ml
Frequently asked questions

Keratin Brazilian straightening treatment: your questions

Does the Brazilian straightening treatment contain formaldehyde?

No. The formula is formaldehyde-free. It combines hydrolyzed keratin, hyaluronic acid and vegetable oils to tame the fiber.

Can the smoothing intensity be adapted?

Yes. Our formulation laboratory adjusts the formula, fragrance and protocol to your salon clientele.

What documents are needed to sell in Europe?

We provide the technical data sheet, INCI list and Product Information File (PIF), compliant with Regulation (EC) 1223/2009.

Is the straightening treatment for professionals only?

The 1 L size targets salons. Discover our hair salon range.

Launch your Brazilian straightening treatment

Offer a straightening treatment under your name: we prepare a quote and samples of your formaldehyde-free Brazilian straightening treatment.

Free consultation
Brazilian keratin straighteningFree consultation