€10,7 billion, up just +1 % in 2025: the cosmetics market in France is barely growing. Yet some channels and segments are seeing significant growth. In this episode, we review the key figures for 2025-2026, source by source.
The central point: with growth of +0,5 % forecast for 2026 (Xerfi), a brand cannot rely on market growth. It gains share where sales are rising.
In this episode, you will learn:
- The market size: €10,7 billion in 2025 across all channels and the 2026-2027 forecasts (Xerfi, April 2026)
- Why sources report figures ranging from €4,3 to €35,6 billion: five figures, five different scopes
- The share of each channel: selective retail 55 %, pharmacies 24 %, mass retail 13 %, and the rise of single-brand retailers
- The growing segments: sun care, dermocosmetics, prestige hair care
- Prices, tourists, K-beauty, online sales, dupes and AI: who buys, and where
- What these figures mean for a new brand
Who is this episode for?
✔ Entrepreneurs preparing their business plan
✔ Brands choosing their channels and segments
✔ Beauty professionals looking to understand where the market is heading
✔ Students and journalists looking for sourced figures
Further reading
- The cosmetics market in France: key figures for 2025-2026
- Where to sell your cosmetics brand in France: 4 channels compared
- Which cosmetic product should you launch first?
- Cosmetics pricing calculator
Why Carmel Cosmetics Labs?
We are a cosmetics manufacturer in Morocco, based in Agadir, offering white label, private label and contract manufacturing in an ISO 22716 and ISO 9001 certified factory. We have supported over 500 brands in more than 35 countries.
Planning a brand for the French market? Free consultation.
This episode was generated with AI assistance using our articles. It is intended for information only.