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Episode 12: Optimizing Your Costs While Keeping a Premium Positioning

By Mohamed El Hjouji, founder of Carmel Cosmetics Labs ·
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Miniature de l'épisode 12 du podcast Cosmetopreneur : Moins de coûts, même luxe
Contents
    Episode 12: Optimiser vos coûts tout en maintenant un positionnement haut de gamme

    In this episode, we explore how premium brands can cut costs without compromising their image or the quality of their products. Thanks to the private label cosmetics model, it is now possible to combine excellence, innovation and profitability (episode in French).

    In this episode:

    • The levers for controlling production costs without sacrificing a premium positioning
    • Why choosing the right laboratory partner matters
    • The secrets of smart packaging and consistent storytelling
    • The strategic role of R&D and international certifications

    A must-listen episode for established brands that want to sharpen their competitiveness while preserving their luxury DNA

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    Mohamed El HjoujiFounder of Carmel Cosmetics Labs

    Mohamed El Hjouji is the founder of Carmel Cosmetics Labs, a cosmetics laboratory in Agadir, Morocco, certified ISO 22716 (GMP) and ISO 9001. Specializing in white label and private label manufacturing, he supports 500+ beauty brands in over 35 countries, from formulation to production that meets EU regulations (EC No 1223/2009), registered with the FDA (MoCRA) for the US.

    Your brand, made by the lab that writes these guides

    500+ brands in 35+ countries trust us with their formulas, made to EU standards in our ISO 22716 factory.

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