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Episode 3: Online Beauty – How Startups Are Breaking the Rules and Winning Big

By Mohamed El Hjouji, founder of Carmel Cosmetics Labs ·
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Miniature de l'épisode 3 du podcast Cosmetopreneur : Les codes des startups beauté
Contents

    In this episode of Cosmetopreneur, we break down the latest Gaps report, which tracks 18 young brands with a combined $219M in MRR and explosive growth of up to +2,176% over three years. Here’s what we cover (episode in French):

    1. Why competition doesn’t stifle growth – key figures and real D2C margins.

    2. The power of niches: clean beauty, vegan, cruelty-free, tech & AI… how to find (and own) your segment.

    3. E-commerce, subscriptions, retail: omnichannel is the new rule – case studies from Glossier, Coco & Eve, Konvy and e.l.f.

    4. Influence & social commerce: TikTok, Instagram and micro-creators turning every scroll into a sale.

    5. Funding, mergers, acquisitions: fundraising rounds, strategic buyouts and what they signal for 2025.

    By the end of the episode, you’ll have a practical framework to:

    • assess whether a niche is viable,

    • plan an omnichannel distribution mix,

    • raise capital (or not) without losing your DNA.

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    Mohamed El HjoujiFounder of Carmel Cosmetics Labs

    Mohamed El Hjouji is the founder of Carmel Cosmetics Labs, a cosmetics laboratory in Agadir, Morocco, certified ISO 22716 (GMP) and ISO 9001. Specializing in white label and private label manufacturing, he supports 500+ beauty brands in over 35 countries, from formulation to production that meets EU regulations (EC No 1223/2009), registered with the FDA (MoCRA) for the US.

    Your brand, made by the lab that writes these guides

    500+ brands in 35+ countries trust us with their formulas, made to EU standards in our ISO 22716 factory.

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