In this episode, we tackle a key question for major brands: co-branding and premium white label cosmetics: can they really fit a premium strategy? (episode in French)
You will learn:
Why white label cosmetics are a powerful lever for established brands.
How co-branding can strengthen a high-end image.
Real cases: Sephora, Ritz-Carlton, Goop, Kylie Cosmetics…
The keys to success: noble ingredients, distinctive packaging and storytelling.
The risks to anticipate to protect your premium image.
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