After an exceptional 2024, Morocco’s dermocosmetics market is shifting gear. Sales reached MAD 2.77 billion in 2025, but growth fell almost fivefold, from +20.9% to +4.3%. In this more mature market, the top ten brands capture most of the gains, while a long tail of some 1,800 brands competes for the rest. Here is the analysis, backed by the numbers.
Key figures
- MAD 2.77bn: market revenue in 2025 (MAD 2.19bn in 2023).
- +4.3%: growth in 2025, after +20.9% in 2024.
- 47.5%: share of sales made by the top ten brands.
- 45: number of brands with annual sales above MAD 10M, out of about 1,800 active brands.
- 1.6%: 2025 share of the 167 brands that were not on the market in 2023.
Growth cut fivefold in one year
The dermocosmetics market (skincare with a dermatological purpose, sold mainly in pharmacies and drugstores) saw an extraordinary acceleration in 2024. Sales jumped from MAD 2.19 billion to MAD 2.65 billion, an extra MAD 460 million or so in twelve months.
2025 marks a break. The market still grew, to MAD 2.77 billion, but the annual gain fell to about MAD 115 million. Growth went from +20.9% to +4.3%. Over the whole 2023-2025 period, cumulative growth reached 26%, an average annual rate of about 12.3%, which remains high for a health and beauty category.
| Year | Revenue (MAD M) | Annual change | Annual gain (MAD M) |
|---|---|---|---|
| 2023 | 2,192 | — | — |
| 2024 | 2,651 | +20.9% | +459 |
| 2025 | 2,766 | +4.3% | +115 |
This slowdown looks like the end of a catch-up phase rather than a reversal: the market keeps positive momentum, but growth no longer comes from rapidly expanding demand. It is now won at competitors’ expense, which deeply changes the balance of power.
A two-speed market: a concentrated core and a long tail
The market combines strong concentration at the top with extreme fragmentation at the bottom. The top three brands alone make 25.7% of revenue, the top ten 47.5% and the top twenty 63.1%. At the other end, more than 1,500 brands each make less than MAD 1 million a year.
| Brand group | Cumulative share of 2025 revenue |
|---|---|
| Top 3 | 25.7% |
| Top 5 | 33.0% |
| Top 10 | 47.5% |
| Top 20 | 63.1% |
| Top 50 | 79.0% |
| Top 100 | 87.9% |
Only 45 brands pass the MAD 10 million annual sales mark, and 200 pass MAD 1 million. The market therefore has a large number of small players, local or imported, whose presence in pharmacies often remains limited.
2025: the advantage swings back to the leaders
The growth ranking flipped between 2024 and 2025. During the expansion phase, brands outside the top 10 grew faster than the leaders (+22.5% vs +19.3%). In the slowdown, the gap widens in favor of established brands: +5.6% for the top 10, against +2.0% for the rest of the market.
| Brand group | Change 2024 | Change 2025 |
|---|---|---|
| Top 10 brands | +19.3% | +5.6% |
| Other brands | +22.5% | +2.0% |
The trend is broad: of the brands on the market in 2024, 753 increased their sales in 2025, while 1,340 declined or stopped selling. In a less buoyant market, distribution depth, pharmacist recommendation and promotional firepower become decisive advantages again.
A market still open to new entrants
Concentration does not prevent renewal. The 167 brands that were not on the market in 2023 already make 1.6% of sales in 2025, about MAD 45 million. Several of them climbed several hundred places in the ranking in two years. This momentum shows that demand remains open to new offers, provided they clearly stand out: proven efficacy, tolerance, suitability for local skin phototypes and consistent price positioning.
In context: Moroccan beauty and the regional market
Dermocosmetics is one component of the beauty market, and one of its highest-value segments. According to Statista, Morocco’s beauty and personal care market was worth about $1.5 billion in 2023, with expected average annual growth of 5.4% over 2024-2028. Across the Middle East and Africa, the dermocosmetics market was estimated at $2.07 billion in 2023 (Cognitive Market Research).
See also our analysis of the cosmetics market in Morocco and its 2025-2032 outlook and the ranking of the best-selling cosmetic products in Morocco.
Implications for market players
- Differentiation becomes the price of entry. In a market growing 4%, a brand gains share by taking sales from competitors, not by riding market growth.
- Proof beats messaging. Tolerance, efficacy and stability must be documented from the formulation stage.
- Compliance is the gateway to pharmacies. Registering each product and a complete product information file are prerequisites.
- Test before scaling up. Launching with an accessible MOQ per SKU in white label limits risk in a more selective market.
- Niches remain promising. Post-procedure care, sensitive skin or anti-dark-spot products suited to local skin phototypes: see our report on peri-procedural skincare.
Methodology note
Figures are expressed in value (Moroccan dirhams) and cover 2023-2025. Market shares are calculated on the sum of sales of the brands recorded, which may cause slight rounding differences with the market total. This analysis is updated every year.
Cite this analysis
The figures on this page may be reused in an article, study or presentation, provided you credit the source with a link to this page:
Source: Carmel Cosmetics Labs, “Dermocosmetics in Morocco: A MAD 2.77 Billion Market Entering Maturity”, https://carmelcosmeticslabs.com/en/morocco-dermocosmetics-market-figures/
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<a href="https://carmelcosmeticslabs.com/en/morocco-dermocosmetics-market-figures/">Dermocosmetics in Morocco: A MAD 2.77 Billion Market Entering Maturity</a> (Carmel Cosmetics Labs)Frequently asked questions
How big is the dermocosmetics market in Morocco?
The dermocosmetics market in Morocco generated about MAD 2.77 billion in revenue in 2025, compared with MAD 2.65 billion in 2024 and MAD 2.19 billion in 2023, according to Carmel Cosmetics Labs’ analysis.
Is the dermocosmetics market in Morocco growing?
Yes, but it is slowing down. After a strong 20.9% rise in 2024, growth fell back to 4.3% in 2025. Over two years, the market grew 26%, or about 12.3% a year on average.
How many dermocosmetics brands are sold in Morocco?
About 1,800 brands recorded sales in 2025, and more than 2,000 different brands were sold at least once between 2023 and 2025. Only 45 exceed MAD 10 million in annual revenue, and 200 exceed MAD 1 million.
Is the market dominated by a few big brands?
Partly: the top 10 brands make 47.5% of revenue and the top 20 make 63.1%. But a long tail of more than 1,700 brands shares the rest, which leaves room for specialist brands.
Is it possible to launch a new dermocosmetics brand in Morocco?
Yes. 167 brands that were not on the market in 2023 already make 1.6% of sales in 2025. To succeed, a new brand must combine an effective, safe formula, clear positioning and flawless regulatory compliance, with every product registered with the Moroccan authorities.
Carmel Cosmetics Labs formulates, manufactures and packages dermocosmetic skincare for brands in Morocco and for export, at its ISO 22716-certified plant in Agadir. Contact our team. For pharmacies and clinics in the capital, see our dermocosmetics laboratory for Rabat, Salé and Kénitra.