Agadir, Morocco — A strategic turning point was reached today with the signing of a first-of-its-kind partnership between the prestigious Cosmetic Valley and the Cluster Souss Massa Promotion.
This major event, held in the economic capital of southern Morocco, brought together leading figures of the international cosmetics industry:
- Marc-Antoine Jamet, President of Cosmetic Valley
- Christophe Masson, Chief Executive Officer
- Franckie Béchereau, Deputy Managing Director, Europe & International
An alliance for innovation, training and international visibility
More than 30 regional companies and cooperatives gathered to explore the concrete opportunities this partnership opens up:
- Access to a global network for innovation, R&D and market entry
- Training programs aligned with EU standards and new technological challenges
- Showcasing Moroccan expertise at international trade shows
The meeting reflects a shared vision: connecting French excellence with Moroccan resources and creativity, building a bridge toward sustainable, inclusive and competitive growth.
Outstanding regional commitment
The day’s success rests on strong collective momentum, made possible by the commitment of:
- the Wilaya of Agadir–Ida Ou Tanane, for its logistical support
- the Souss Massa Region, driving force of regional economic development
- CGEM Souss Massa, for rallying local businesses
- Ibn Zohr University, the scientific and academic pillar of cosmetic innovation
- and all the institutional, non-profit and private stakeholders involved in this transformation
The start of a new era
This partnership marks a real paradigm shift for Morocco’s beauty ecosystem. It shows that the Souss Massa region has all the human, technical and industrial capabilities to become an internationally recognized center of excellence.
The work starts now. Follow the next steps, collaborative projects and calls for proposals to be part of this exceptional momentum!