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20 Marketing Tips for Cosmetics Startups

Conseils Marketing Startups - Laboratoire Cosmétique

Today’s new start-ups face stiff competition from a host of “micro” entrepreneurs. In fact, according to Carmel Cosmetics Labs, marketing knowledge is the key to success for anyone who owns their own business, large or small.

Almost every guru, author and expert on the subject of startups has a common theme when it comes to startup marketing: focus on the customer. Here are 20 tips to help you successfully market your company (or Cosmetics Brand) in the launch phase.

The 20 keys to startup success

1. Keep accurate records

Accurate records are essential for local and national regulations, as well as for tax authorities. Don’t neglect this tedious step, which is vital to the success of your startup.

2. Respect all local laws

Do some thorough research or call in an accountant to make sure you have all the information you need about local ordinances and related laws.

3. Having a good mentor

Have at least one person you can turn to for advice. It could be a friend, relative or even a former supervisor who supports your efforts. If you’re planning to launch a cosmetics brand, don’t hesitate to contact our team. Our priority is to guide you and advise you on how to make your project a success.

4. Schedule regular meetings

Hold meetings with key employees or investors at least once a week. Small businesses in the start-up phase often hold meetings every other day to make sure everything is going according to plan.

5. Drawing up an action plan ry a mission statement

No company should exist without this simple and crucial statement of key corporate objectives.

6. Carry out regular assessments

Contact random customers and ask them about their experience. Take note of any negative or positive comments and respond accordingly.

7. Offer free samples of products or services

As often as possible, offer a few gifts to potential customers to “win” new business.

8. Use discussion groups

Invite potential and current customers to take part in brief question-and-answer sessions to get valuable feedback.

9. Keep abreast of media and business trends

Research what’s new, trendy and effective in your industry.

10. Use online social interaction wisely

Don’t overuse social networks, but have at least one or two relays to inform the public of your existence, special offers, etc.

11. Focus on your target market

Know who your key demographic members are and target your marketing efforts to them.

12. Give consumers what they want, not what you want

Don’t impose services or products on the public. Give them what they ask for, not what you think they need.

13. Know your competitors

Keep a list of your main competitors and keep abreast of their activities.

14. Interact with the local community

Organize events and promote yourself.

15. Use online content marketing

Write articles about your niche and share them on social networks to gain readership and engagement.

16. Business cards, website and telephone number

Having the right marketing materials will help take your business to the next level. Business cards, a website and a phone number where customers can easily reach you are of the utmost importance.

17. Carry out charity work on behalf of the company

Support your local and global community by giving back. It’s good business and good karma.

18. Obtain competent legal and accounting advice

It doesn’t have to cost a fortune, as many professionals offer special discounts for small new businesses.

19. Get started as soon as possible

Do thorough research, but don’t continually delay your launch because of minor problems. Get your product to market and into customers’ hands as soon as possible.

20. Set yourself weekly targets and check your results every Monday.

Setting weekly goals will help you feel accomplished every week. It will remind you why you work hard day after day.

How Carmel Cosmetics Labs can help you

According to the team of experts at Carmel Cosmetics Labs, it’s a fact that the majority of start-up companies encounter serious problems from the outset. The good news is that by staying customer-centric, maintaining self-discipline and a strong work ethic, any skin care entrepreneur can launch a profitable, well-managed and successful business.

Carmel Cosmetics Labs helps anyone trying to create a new Cosmetics Brand by providing as much useful information as possible. Follow Carmel Cosmetics Labs for more marketing tips.

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