{"id":66737,"date":"2025-05-23T12:36:18","date_gmt":"2025-05-23T12:36:18","guid":{"rendered":"https:\/\/carmelcosmeticslabs.com\/?p=66737"},"modified":"2026-11-10T15:37:10","modified_gmt":"2026-11-10T15:37:10","slug":"%d1%8d%d0%bf%d0%b8%d0%b7%d0%be%d0%b4-3-%d0%be%d0%bd%d0%bb%d0%b0%d0%b9%d0%bd-%d0%ba%d1%80%d0%b0%d1%81%d0%be%d1%82%d0%b0-%d0%ba%d0%b0%d0%ba","status":"publish","type":"post","link":"https:\/\/carmelcosmeticslabs.com\/ru\/%d1%8d%d0%bf%d0%b8%d0%b7%d0%be%d0%b4-3-%d0%be%d0%bd%d0%bb%d0%b0%d0%b9%d0%bd-%d0%ba%d1%80%d0%b0%d1%81%d0%be%d1%82%d0%b0-%d0%ba%d0%b0%d0%ba\/","title":{"rendered":"\u042d\u043f\u0438\u0437\u043e\u0434 3: \u043e\u043d\u043b\u0430\u0439\u043d-\u043a\u0440\u0430\u0441\u043e\u0442\u0430. \u041a\u0430\u043a \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u044b \u043b\u043e\u043c\u0430\u044e\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0438 \u0437\u0430\u0431\u0438\u0440\u0430\u044e\u0442 \u0440\u044b\u043d\u043e\u043a"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"66737\" class=\"elementor elementor-66737 elementor-30748\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-df0c26d e-flex e-con-boxed e-con e-parent\" data-id=\"df0c26d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd9af6b elementor-widget elementor-widget-video\" data-id=\"fd9af6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/MJHdW5UofW0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5b43ae1 e-flex e-con-boxed e-con e-parent\" data-id=\"5b43ae1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c76ad49 elementor-widget elementor-widget-text-editor\" data-id=\"c76ad49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"xgmjVLxjqfcXK5BV_XyN\"><p data-start=\"101\" data-end=\"367\">\u0412 \u044d\u0442\u043e\u043c \u0432\u044b\u043f\u0443\u0441\u043a\u0435 <strong data-start=\"152\" data-end=\"170\">Cosmetopreneur<\/strong> \u043c\u044b \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u0435\u043c \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u043e\u0442\u0447\u0451\u0442 Gaps, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u044e\u0442\u0441\u044f 18 \u043c\u043e\u043b\u043e\u0434\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0441 \u0441\u043e\u0432\u043e\u043a\u0443\u043f\u043d\u044b\u043c <strong data-start=\"258\" data-end=\"276\">MRR \u0431\u043e\u043b\u0435\u0435 219 \u043c\u043b\u043d $<\/strong> \u0438 \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0440\u043e\u0441\u0442\u043e\u043c \u0434\u043e <strong data-start=\"323\" data-end=\"335\">+2 176 %<\/strong> \u0437\u0430 \u0442\u0440\u0438 \u0433\u043e\u0434\u0430. \u041c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c:<\/p><ol data-start=\"369\" data-end=\"971\"><li data-start=\"369\" data-end=\"471\"><p data-start=\"372\" data-end=\"471\"><strong data-start=\"372\" data-end=\"427\">\u041f\u043e\u0447\u0435\u043c\u0443 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u043d\u0435 \u0434\u0443\u0448\u0438\u0442 \u0440\u043e\u0441\u0442<\/strong>: \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0446\u0438\u0444\u0440\u044b \u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u0430\u044f \u043c\u0430\u0440\u0436\u0430 D2C.<\/p><\/li><li data-start=\"472\" data-end=\"594\"><p data-start=\"475\" data-end=\"594\"><strong data-start=\"475\" data-end=\"500\">\u0421\u0438\u043b\u0430 \u043d\u0438\u0448<\/strong>: clean beauty, \u0432\u0435\u0433\u0430\u043d, cruelty-free, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0438 \u0418\u0418\u2026 \u043a\u0430\u043a \u043d\u0430\u0439\u0442\u0438 \u0441\u0432\u043e\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442 (\u0438 \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u043d\u0451\u043c).<\/p><\/li><li data-start=\"595\" data-end=\"730\"><p data-start=\"598\" data-end=\"730\"><strong data-start=\"598\" data-end=\"672\">\u042d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u044f, \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438, \u0440\u043e\u0437\u043d\u0438\u0446\u0430: \u043d\u043e\u0432\u043e\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u043e \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/strong>: \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u0435\u0439\u0441\u044b Glossier, Coco &amp; Eve, Konvy \u0438 e.l.f.<\/p><\/li><li data-start=\"731\" data-end=\"854\"><p data-start=\"734\" data-end=\"854\"><strong data-start=\"734\" data-end=\"765\">\u0418\u043d\u0444\u043b\u044e\u0435\u043d\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 social commerce<\/strong>: TikTok, Instagram \u0438 \u043c\u0438\u043a\u0440\u043e\u0431\u043b\u043e\u0433\u0435\u0440\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u044e\u0442 \u043a\u0430\u0436\u0434\u044b\u0439 \u0441\u043a\u0440\u043e\u043b\u043b \u0432 \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a.<\/p><\/li><li data-start=\"855\" data-end=\"971\"><p data-start=\"858\" data-end=\"971\"><strong data-start=\"858\" data-end=\"897\">\u0424\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435, \u0441\u043b\u0438\u044f\u043d\u0438\u044f, \u043f\u043e\u0433\u043b\u043e\u0449\u0435\u043d\u0438\u044f<\/strong>: \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0438 \u0447\u0442\u043e \u043e\u043d\u0438 \u043f\u0440\u0435\u0434\u0432\u0435\u0449\u0430\u044e\u0442 \u0432 2025 \u0433\u043e\u0434\u0443.<\/p><\/li><\/ol><p data-start=\"973\" data-end=\"1051\">\u0412 \u043a\u043e\u043d\u0446\u0435 \u0432\u044b\u043f\u0443\u0441\u043a\u0430 \u0412\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 <strong data-start=\"1020\" data-end=\"1042\">\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0444\u0440\u0435\u0439\u043c\u0432\u043e\u0440\u043a<\/strong>, \u0447\u0442\u043e\u0431\u044b:<\/p><ul data-start=\"1052\" data-end=\"1187\"><li data-start=\"1052\" data-end=\"1089\"><p data-start=\"1054\" data-end=\"1089\">\u043e\u0446\u0435\u043d\u0438\u0442\u044c \u0436\u0438\u0437\u043d\u0435\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u043d\u0438\u0448\u0438,<\/p><\/li><li data-start=\"1090\" data-end=\"1134\"><p data-start=\"1092\" data-end=\"1134\">\u0441\u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043c\u0438\u043a\u0441 \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438,<\/p><\/li><li data-start=\"1135\" data-end=\"1187\"><p data-start=\"1137\" data-end=\"1187\">\u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c (\u0438\u043b\u0438 \u043d\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c) \u043a\u0430\u043f\u0438\u0442\u0430\u043b, \u043d\u0435 \u0442\u0435\u0440\u044f\u044f \u0441\u0432\u043e\u0435\u0439 \u0414\u041d\u041a.<\/p><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd74d2 elementor-widget elementor-widget-text-editor\" data-id=\"abd74d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>\u0421\u043b\u0443\u0448\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435<\/h3><ul><li><a href=\"https:\/\/carmelcosmeticslabs.com\/en\/beauty-trends-startup-pitfalls-podcast\/\">\u0412\u044b\u043f\u0443\u0441\u043a 1: \u0442\u0440\u0435\u043d\u0434\u044b \u043a\u0440\u0430\u0441\u043e\u0442\u044b \u0438 \u043b\u043e\u0432\u0443\u0448\u043a\u0438 \u0434\u043b\u044f \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u043e\u0432<\/a><\/li><li><a href=\"https:\/\/carmelcosmeticslabs.com\/en\/argan-oil-microencapsulation-podcast\/\">\u0412\u044b\u043f\u0443\u0441\u043a 2: \u043c\u0438\u043a\u0440\u043e\u0438\u043d\u043a\u0430\u043f\u0441\u0443\u043b\u044f\u0446\u0438\u044f \u043a\u0430\u043a \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0430\u0440\u0433\u0430\u043d\u043e\u0432\u043e\u0433\u043e \u043c\u0430\u0441\u043b\u0430<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/youtu.be\/MJHdW5UofW0 \u0412 \u044d\u0442\u043e\u043c \u0432\u044b\u043f\u0443\u0441\u043a\u0435 Cosmetopreneur \u043c\u044b \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u0435\u043c \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u043e\u0442\u0447\u0451\u0442 Gaps, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u044e\u0442\u0441\u044f 18 \u043c\u043e\u043b\u043e\u0434\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0441 \u0441\u043e\u0432\u043e\u043a\u0443\u043f\u043d\u044b\u043c MRR \u0431\u043e\u043b\u0435\u0435 219 \u043c\u043b\u043d $ \u0438 \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0440\u043e\u0441\u0442\u043e\u043c \u0434\u043e +2 176 % \u0437\u0430 \u0442\u0440\u0438 \u0433\u043e\u0434\u0430. \u041c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c: \u041f\u043e\u0447\u0435\u043c\u0443 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u043d\u0435 \u0434\u0443\u0448\u0438\u0442 \u0440\u043e\u0441\u0442: \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0446\u0438\u0444\u0440\u044b \u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u0430\u044f \u043c\u0430\u0440\u0436\u0430 D2C. \u0421\u0438\u043b\u0430 \u043d\u0438\u0448: clean beauty, \u0432\u0435\u0433\u0430\u043d, cruelty-free, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0438 \u0418\u0418\u2026 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":41811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[829],"tags":[],"class_list":["post-66737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-ru"],"acf":[],"_links":{"self":[{"href":"https:\/\/carmelcosmeticslabs.com\/ru\/wp-json\/wp\/v2\/posts\/66737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carmelcosmeticslabs.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carmelcosmeticslabs.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/ru\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/ru\/wp-json\/wp\/v2\/comments?post=66737"}],"version-history":[{"count":2,"href":"https:\/\/carmelcosmeticslabs.com\/ru\/wp-json\/wp\/v2\/posts\/66737\/revisions"}],"predecessor-version":[{"id":66741,"href":"https:\/\/carmelcosmeticslabs.com\/ru\/wp-json\/wp\/v2\/posts\/66737\/revisions\/66741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/ru\/wp-json\/wp\/v2\/media\/41811"}],"wp:attachment":[{"href":"https:\/\/carmelcosmeticslabs.com\/ru\/wp-json\/wp\/v2\/media?parent=66737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/ru\/wp-json\/wp\/v2\/categories?post=66737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/ru\/wp-json\/wp\/v2\/tags?post=66737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}