{"id":66732,"date":"2025-05-23T12:36:18","date_gmt":"2025-05-23T12:36:18","guid":{"rendered":"https:\/\/carmelcosmeticslabs.com\/?p=66732"},"modified":"2026-11-10T15:33:14","modified_gmt":"2026-11-10T15:33:14","slug":"episodio-3-beleza-online-como-startups-quebram-regras","status":"publish","type":"post","link":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/episodio-3-beleza-online-como-startups-quebram-regras\/","title":{"rendered":"Epis\u00f3dio 3: Beleza online: como as startups quebram as regras e conquistam o mercado"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"66732\" class=\"elementor elementor-66732 elementor-30748\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-df0c26d e-flex e-con-boxed e-con e-parent\" data-id=\"df0c26d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd9af6b elementor-widget elementor-widget-video\" data-id=\"fd9af6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/MJHdW5UofW0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5b43ae1 e-flex e-con-boxed e-con e-parent\" data-id=\"5b43ae1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c76ad49 elementor-widget elementor-widget-text-editor\" data-id=\"c76ad49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"xgmjVLxjqfcXK5BV_XyN\"><p data-start=\"101\" data-end=\"367\">Neste epis\u00f3dio do <strong data-start=\"152\" data-end=\"170\">Cosmetopreneur<\/strong>, analisamos o mais recente relat\u00f3rio Gaps, que acompanha 18 jovens empresas que totalizam mais de <strong data-start=\"258\" data-end=\"276\">219 M $ de MRR<\/strong> e crescimentos fulgurantes que chegam aos <strong data-start=\"323\" data-end=\"335\">+2 176 %<\/strong> em tr\u00eas anos. Vamos ver:<\/p><ol data-start=\"369\" data-end=\"971\"><li data-start=\"369\" data-end=\"471\"><p data-start=\"372\" data-end=\"471\"><strong data-start=\"372\" data-end=\"427\">Porque \u00e9 que a concorr\u00eancia n\u00e3o sufoca o crescimento<\/strong>: n\u00fameros-chave e margens reais do D2C.<\/p><\/li><li data-start=\"472\" data-end=\"594\"><p data-start=\"475\" data-end=\"594\"><strong data-start=\"475\" data-end=\"500\">O poder dos nichos<\/strong>: clean beauty, vegan, cruelty-free, tech &amp; IA\u2026 como encontrar (e dominar) o seu segmento.<\/p><\/li><li data-start=\"595\" data-end=\"730\"><p data-start=\"598\" data-end=\"730\"><strong data-start=\"598\" data-end=\"672\">E-commerce, subscri\u00e7\u00f5es, retalho: a nova regra \u00e9 o omnicanal<\/strong>: casos concretos da Glossier, Coco &amp; Eve, Konvy e e.l.f.<\/p><\/li><li data-start=\"731\" data-end=\"854\"><p data-start=\"734\" data-end=\"854\"><strong data-start=\"734\" data-end=\"765\">Influ\u00eancia &amp; social commerce<\/strong>: TikTok, Instagram e microcriadores que transformam cada scroll em cesto m\u00e9dio.<\/p><\/li><li data-start=\"855\" data-end=\"971\"><p data-start=\"858\" data-end=\"971\"><strong data-start=\"858\" data-end=\"897\">Financiamentos, fus\u00f5es, aquisi\u00e7\u00f5es<\/strong>: rondas de investimento, aquisi\u00e7\u00f5es estrat\u00e9gicas e o que prenunciam para 2025.<\/p><\/li><\/ol><p data-start=\"973\" data-end=\"1051\">No final do epis\u00f3dio, sair\u00e1 com um <strong data-start=\"1020\" data-end=\"1042\">framework pr\u00e1tico<\/strong> para:<\/p><ul data-start=\"1052\" data-end=\"1187\"><li data-start=\"1052\" data-end=\"1089\"><p data-start=\"1054\" data-end=\"1089\">avaliar a viabilidade de um nicho,<\/p><\/li><li data-start=\"1090\" data-end=\"1134\"><p data-start=\"1092\" data-end=\"1134\">planear um mix de distribui\u00e7\u00e3o omnicanal,<\/p><\/li><li data-start=\"1135\" data-end=\"1187\"><p data-start=\"1137\" data-end=\"1187\">captar (ou n\u00e3o) capital sem perder o seu ADN.<\/p><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd74d2 elementor-widget elementor-widget-text-editor\" data-id=\"abd74d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Ou\u00e7a tamb\u00e9m<\/h3><ul><li><a href=\"https:\/\/carmelcosmeticslabs.com\/en\/beauty-trends-startup-pitfalls-podcast\/\">Epis\u00f3dio 1: Tend\u00eancias de beleza e armadilhas para startups<\/a><\/li><li><a href=\"https:\/\/carmelcosmeticslabs.com\/en\/argan-oil-microencapsulation-podcast\/\">Epis\u00f3dio 2: Microencapsula\u00e7\u00e3o, uma alavanca de valoriza\u00e7\u00e3o do \u00f3leo de arg\u00e3o<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/youtu.be\/MJHdW5UofW0 Neste epis\u00f3dio do Cosmetopreneur, analisamos o mais recente relat\u00f3rio Gaps, que acompanha 18 jovens empresas que totalizam mais de 219 M $ de MRR e crescimentos fulgurantes que chegam aos +2 176 % em tr\u00eas anos. Vamos ver: Porque \u00e9 que a concorr\u00eancia n\u00e3o sufoca o crescimento: n\u00fameros-chave e margens reais do D2C. O [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":41811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[828],"tags":[],"class_list":["post-66732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-pt-pt"],"acf":[],"_links":{"self":[{"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/posts\/66732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=66732"}],"version-history":[{"count":2,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/posts\/66732\/revisions"}],"predecessor-version":[{"id":66736,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/posts\/66732\/revisions\/66736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/media\/41811"}],"wp:attachment":[{"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=66732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=66732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=66732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}