{"id":66696,"date":"2025-06-18T12:52:07","date_gmt":"2025-06-18T12:52:07","guid":{"rendered":"https:\/\/carmelcosmeticslabs.com\/?p=66696"},"modified":"2026-11-10T15:32:47","modified_gmt":"2026-11-10T15:32:47","slug":"episodio-6-marcas-locais-vs-marcas-internacionais-quem","status":"publish","type":"post","link":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/episodio-6-marcas-locais-vs-marcas-internacionais-quem\/","title":{"rendered":"Epis\u00f3dio 6: Marcas locais vs marcas internacionais: quem ganha a guerra do natural?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"66696\" class=\"elementor elementor-66696 elementor-30913\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c4f582a e-flex e-con-boxed e-con e-parent\" data-id=\"c4f582a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6986248 elementor-widget elementor-widget-video\" data-id=\"6986248\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=JOypKLdiL5U&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2fc3464e e-flex e-con-boxed e-con e-parent\" data-id=\"2fc3464e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-463f233d elementor-widget elementor-widget-text-editor\" data-id=\"463f233d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>O natural tornou-se um argumento de marketing incontorn\u00e1vel no universo da cosm\u00e9tica. Mas por tr\u00e1s das promessas \u201cclean\u201d, uma verdadeira guerra estrat\u00e9gica op\u00f5e as marcas locais \u00e0s grandes ins\u00edgnias internacionais.<\/p>\n\n<p>Neste epis\u00f3dio, exploramos os pontos fortes e fracos de cada lado:<br \/>\ud83d\udd39 As marcas locais, mais pr\u00f3ximas do terroir, com ingredientes identific\u00e1veis e uma abordagem artesanal.<br \/>\ud83d\udd39 As marcas internacionais, com certifica\u00e7\u00f5es, equipas de I&amp;D e or\u00e7amentos de marketing colossais.<\/p>\n\n<p>Falamos de:<br \/>\u2022 A evolu\u00e7\u00e3o das expectativas dos consumidores em mat\u00e9ria de naturalidade<br \/>\u2022 A import\u00e2ncia do sourcing local e da rastreabilidade dos ingredientes<br \/>\u2022 Os riscos de greenwashing e como evit\u00e1-los<br \/>\u2022 Pistas concretas para posicionar uma marca local face aos gigantes mundiais<\/p>\n\n<p>Um epis\u00f3dio indispens\u00e1vel para qualquer marca que queira impor-se no terreno dos cuidados naturais, sem ced\u00eancias na autenticidade.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O natural tornou-se um argumento de marketing incontorn\u00e1vel no universo da cosm\u00e9tica. Mas por tr\u00e1s das promessas \u201cclean\u201d, uma verdadeira guerra estrat\u00e9gica op\u00f5e as marcas locais \u00e0s grandes ins\u00edgnias internacionais. Neste epis\u00f3dio, exploramos os pontos fortes e fracos de cada lado:???? As marcas locais, mais pr\u00f3ximas do terroir, com ingredientes identific\u00e1veis e uma abordagem artesanal.???? [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":41763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[828],"tags":[],"class_list":["post-66696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-pt-pt"],"acf":[],"_links":{"self":[{"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/posts\/66696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=66696"}],"version-history":[{"count":2,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/posts\/66696\/revisions"}],"predecessor-version":[{"id":66700,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/posts\/66696\/revisions\/66700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/media\/41763"}],"wp:attachment":[{"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=66696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=66696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=66696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}