{"id":66664,"date":"2025-09-10T13:43:21","date_gmt":"2025-09-10T13:43:21","guid":{"rendered":"https:\/\/carmelcosmeticslabs.com\/?p=66664"},"modified":"2026-11-10T15:32:27","modified_gmt":"2026-11-10T15:32:27","slug":"episodio-9-co-branding-cosmetica-premium-marca-branca","status":"publish","type":"post","link":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/episodio-9-co-branding-cosmetica-premium-marca-branca\/","title":{"rendered":"Epis\u00f3dio 9: Co-branding e cosm\u00e9tica premium em marca branca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"66664\" class=\"elementor elementor-66664 elementor-31289\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0d20fb0 e-flex e-con-boxed e-con e-parent\" data-id=\"0d20fb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13641e9 elementor-widget elementor-widget-video\" data-id=\"13641e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=7HsUJQg0FjE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7261d74 e-flex e-con-boxed e-con e-parent\" data-id=\"7261d74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff1b523 elementor-widget elementor-widget-text-editor\" data-id=\"1ff1b523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"164\" data-end=\"348\">Neste epis\u00f3dio, abordamos um tema essencial para as grandes marcas: <strong data-start=\"242\" data-end=\"346\">co-branding e <a href=\"https:\/\/carmelcosmeticslabs.com\/pt-pt\/servico-de-cosmeticos-de-marca-branca\/\">cosm\u00e9ticos premium em marca branca<\/a>: ser\u00e1 realmente compat\u00edvel com uma estrat\u00e9gia premium?<\/strong><\/p><p data-start=\"350\" data-end=\"372\">Vai descobrir:<\/p><ul data-start=\"373\" data-end=\"800\"><li data-start=\"373\" data-end=\"467\"><p data-start=\"375\" data-end=\"467\">Porque \u00e9 que a cosm\u00e9tica em marca branca \u00e9 uma alavanca poderosa para as marcas consolidadas.<\/p><\/li><li data-start=\"468\" data-end=\"532\"><p data-start=\"470\" data-end=\"532\">Como o co-branding pode refor\u00e7ar a imagem de gama alta.<\/p><\/li><li data-start=\"533\" data-end=\"605\"><p data-start=\"535\" data-end=\"605\"><strong data-start=\"539\" data-end=\"555\">Casos concretos<\/strong>: Sephora, Ritz-Carlton, Goop, Kylie Cosmetics\u2026<\/p><\/li><li data-start=\"606\" data-end=\"737\"><p data-start=\"608\" data-end=\"737\">As chaves do sucesso: ingredientes nobres, packaging diferenciador e storytelling.<\/p><\/li><li data-start=\"738\" data-end=\"800\"><p data-start=\"740\" data-end=\"800\">Os riscos a antecipar para proteger a sua imagem premium.<\/p><\/li><\/ul><p data-start=\"933\" data-end=\"1054\">Subscreva para n\u00e3o perder os nossos pr\u00f3ximos epis\u00f3dios sobre estrat\u00e9gia, inova\u00e7\u00e3o e o futuro da beleza.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=7HsUJQg0FjE Neste epis\u00f3dio, abordamos um tema essencial para as grandes marcas: co-branding e cosm\u00e9ticos premium em marca branca: ser\u00e1 realmente compat\u00edvel com uma estrat\u00e9gia premium? Vai descobrir: Porque \u00e9 que a cosm\u00e9tica em marca branca \u00e9 uma alavanca poderosa para as marcas consolidadas. Como o co-branding pode refor\u00e7ar a imagem de gama alta. Casos concretos: [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":41716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[828],"tags":[],"class_list":["post-66664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-pt-pt"],"acf":[],"_links":{"self":[{"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/posts\/66664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=66664"}],"version-history":[{"count":2,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/posts\/66664\/revisions"}],"predecessor-version":[{"id":66671,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/posts\/66664\/revisions\/66671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/media\/41716"}],"wp:attachment":[{"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=66664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=66664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=66664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}