{"id":50360,"date":"2025-05-23T12:36:18","date_gmt":"2025-05-23T12:36:18","guid":{"rendered":"https:\/\/carmelcosmeticslabs.com\/?p=50360"},"modified":"2026-10-08T10:42:48","modified_gmt":"2026-10-08T10:42:48","slug":"episodio-3-belleza-online-como-startups-rompen-codigos","status":"publish","type":"post","link":"https:\/\/carmelcosmeticslabs.com\/es\/episodio-3-belleza-online-como-startups-rompen-codigos\/","title":{"rendered":"Episodio 3: Belleza online: c\u00f3mo las startups rompen los c\u00f3digos y se llevan el premio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"50360\" class=\"elementor elementor-50360 elementor-30748\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-df0c26d e-flex e-con-boxed e-con e-parent\" data-id=\"df0c26d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd9af6b elementor-widget elementor-widget-video\" data-id=\"fd9af6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/MJHdW5UofW0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5b43ae1 e-flex e-con-boxed e-con e-parent\" data-id=\"5b43ae1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c76ad49 elementor-widget elementor-widget-text-editor\" data-id=\"c76ad49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"xgmjVLxjqfcXK5BV_XyN\"><p data-start=\"101\" data-end=\"367\">En este episodio de <strong data-start=\"152\" data-end=\"170\">Cosmetopreneur<\/strong>, analizamos el \u00faltimo informe de Gaps, que sigue a 18 j\u00f3venes empresas que suman m\u00e1s de <strong data-start=\"258\" data-end=\"276\">219 M$ de MRR<\/strong> y crecimientos fulgurantes de hasta <strong data-start=\"323\" data-end=\"335\">+2 176 %<\/strong> en tres a\u00f1os. Veremos:<\/p><ol data-start=\"369\" data-end=\"971\"><li data-start=\"369\" data-end=\"471\"><p data-start=\"372\" data-end=\"471\"><strong data-start=\"372\" data-end=\"427\">Por qu\u00e9 la competencia no ahoga el crecimiento<\/strong>: cifras clave y m\u00e1rgenes reales del D2C.<\/p><\/li><li data-start=\"472\" data-end=\"594\"><p data-start=\"475\" data-end=\"594\"><strong data-start=\"475\" data-end=\"500\">El poder de los nichos<\/strong>: clean beauty, vegano, cruelty-free, tecnolog\u00eda e IA\u2026 c\u00f3mo encontrar (y dominar) su segmento.<\/p><\/li><li data-start=\"595\" data-end=\"730\"><p data-start=\"598\" data-end=\"730\"><strong data-start=\"598\" data-end=\"672\">E-commerce, suscripciones, retail: la nueva regla es la omnicanalidad<\/strong>: casos concretos de Glossier, Coco &amp; Eve, Konvy y e.l.f.<\/p><\/li><li data-start=\"731\" data-end=\"854\"><p data-start=\"734\" data-end=\"854\"><strong data-start=\"734\" data-end=\"765\">Influencia y social commerce<\/strong>: TikTok, Instagram y microcreadores que convierten cada scroll en ticket medio.<\/p><\/li><li data-start=\"855\" data-end=\"971\"><p data-start=\"858\" data-end=\"971\"><strong data-start=\"858\" data-end=\"897\">Financiaci\u00f3n, fusiones, adquisiciones<\/strong>: rondas de inversi\u00f3n, compras estrat\u00e9gicas y lo que anuncian para 2025.<\/p><\/li><\/ol><p data-start=\"973\" data-end=\"1051\">Al final del episodio, se llevar\u00e1 un <strong data-start=\"1020\" data-end=\"1042\">marco pr\u00e1ctico<\/strong> para:<\/p><ul data-start=\"1052\" data-end=\"1187\"><li data-start=\"1052\" data-end=\"1089\"><p data-start=\"1054\" data-end=\"1089\">evaluar la viabilidad de un nicho,<\/p><\/li><li data-start=\"1090\" data-end=\"1134\"><p data-start=\"1092\" data-end=\"1134\">planificar un mix de distribuci\u00f3n omnicanal,<\/p><\/li><li data-start=\"1135\" data-end=\"1187\"><p data-start=\"1137\" data-end=\"1187\">captar (o no) capital sin perder su ADN.<\/p><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd74d2 elementor-widget elementor-widget-text-editor\" data-id=\"abd74d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Escuche tambi\u00e9n<\/h3><ul><li><a href=\"https:\/\/carmelcosmeticslabs.com\/episode-1-tendances-beaute-et-pieges-pour-startups\/\">Episodio 1: Tendencias de belleza y trampas para startups<\/a><\/li><li><a href=\"https:\/\/carmelcosmeticslabs.com\/episode-2-microencapsulation-levier-de-valorisation-de-lhuile-dargan\/\">Episodio 2: La microencapsulaci\u00f3n, palanca para valorizar el aceite de arg\u00e1n<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/youtu.be\/MJHdW5UofW0 En este episodio de Cosmetopreneur, analizamos el \u00faltimo informe de Gaps, que sigue a 18 j\u00f3venes empresas que suman m\u00e1s de 219 M$ de MRR y crecimientos fulgurantes de hasta +2 176 % en tres a\u00f1os. Veremos: Por qu\u00e9 la competencia no ahoga el crecimiento: cifras clave y m\u00e1rgenes reales del D2C. El poder [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":41811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[701],"tags":[],"class_list":["post-50360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/posts\/50360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/comments?post=50360"}],"version-history":[{"count":3,"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/posts\/50360\/revisions"}],"predecessor-version":[{"id":51086,"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/posts\/50360\/revisions\/51086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/media\/41811"}],"wp:attachment":[{"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/media?parent=50360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/categories?post=50360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/tags?post=50360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}