{"id":50218,"date":"2025-10-30T08:49:06","date_gmt":"2025-10-30T08:49:06","guid":{"rendered":"https:\/\/carmelcosmeticslabs.com\/?p=50218"},"modified":"2026-10-08T10:40:44","modified_gmt":"2026-10-08T10:40:44","slug":"episodio-12-optimizar-sus-costes-manteniendo-posicionamiento-alta","status":"publish","type":"post","link":"https:\/\/carmelcosmeticslabs.com\/es\/episodio-12-optimizar-sus-costes-manteniendo-posicionamiento-alta\/","title":{"rendered":"Episodio 12: Optimizar sus costes manteniendo un posicionamiento de alta gama"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe title=\"Episode 12: Optimiser vos co\u00fbts tout en maintenant un positionnement haut de gamme\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/MzjzTCCy-ks?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En este episodio exploramos c\u00f3mo las marcas premium pueden reducir sus costes sin comprometer su imagen ni la calidad de sus productos. Gracias al modelo de <strong>marca propia cosm\u00e9tica<\/strong>, hoy es posible combinar excelencia, innovaci\u00f3n y rentabilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el programa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Las palancas para controlar los costes de producci\u00f3n sin sacrificar la alta gama<\/li>\n\n\n\n<li>La importancia de elegir bien el laboratorio socio<\/li>\n\n\n\n<li>Las claves de un packaging inteligente y de un storytelling coherente<\/li>\n\n\n\n<li>El papel estrat\u00e9gico de la I+D y de las certificaciones internacionales<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un episodio imprescindible para las marcas consolidadas que desean reforzar su competitividad preservando su ADN de lujo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este episodio exploramos c\u00f3mo las marcas premium pueden reducir sus costes sin comprometer su imagen ni la calidad de sus productos. Gracias al modelo de marca propia cosm\u00e9tica, hoy es posible combinar excelencia, innovaci\u00f3n y rentabilidad. En el programa: Un episodio imprescindible para las marcas consolidadas que desean reforzar su competitividad preservando su ADN [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":41670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[701],"tags":[],"class_list":["post-50218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/posts\/50218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/comments?post=50218"}],"version-history":[{"count":2,"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/posts\/50218\/revisions"}],"predecessor-version":[{"id":50224,"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/posts\/50218\/revisions\/50224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/media\/41670"}],"wp:attachment":[{"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/media?parent=50218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/categories?post=50218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/es\/wp-json\/wp\/v2\/tags?post=50218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}