{"id":66312,"date":"2026-10-08T13:22:51","date_gmt":"2026-10-08T13:22:51","guid":{"rendered":"https:\/\/carmelcosmeticslabs.com\/?p=66312"},"modified":"2026-11-10T16:21:52","modified_gmt":"2026-11-10T16:21:52","slug":"episode-16-how-retailers-choose-cosmetics-private-label","status":"publish","type":"post","link":"https:\/\/carmelcosmeticslabs.com\/en\/episode-16-how-retailers-choose-cosmetics-private-label\/","title":{"rendered":"Episode 16: How retailers choose a cosmetics private label manufacturer"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe title=\"Fabricant MDD cosm\u00e9tique : comment les enseignes le choisissent | Cosmetopreneur \u00c9p. 16\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/J1uM42Fu1ms?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How does a mass-market retailer or pharmacy group choose the <strong>manufacturer for its retailer private label (store brand)<\/strong>? This episode takes you behind the scenes of cosmetics store brands: who makes the decision, which criteria matter, and what the manufacturer selection process involves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retailer private labels are gaining ground in personal care and beauty, both in Europe and Morocco. For a manufacturer, a store brand is more than production volume: it is a long-term commitment to consistent quality, traceability and reliability, for a retailer that compares every product with the benchmark national brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In this episode, you will learn:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why <strong>cosmetics store brands<\/strong> are gaining ground in personal care and beauty<\/li>\n\n\n\n<li>The manufacturer <strong>selection process<\/strong>: tender, specifications, national-brand comparison, samples, audit and contract<\/li>\n\n\n\n<li>The criteria that really matter: <strong>ISO 22716 compliance<\/strong>, capacity, delivery reliability, traceability and CSR<\/li>\n\n\n\n<li>The differences between a <strong>pharmacy store brand<\/strong> and a <strong>mass-market retailer store brand<\/strong><\/li>\n\n\n\n<li>The <strong>Moroccan<\/strong> context: retailers&#8217; own brands, local sourcing and opportunities to manufacture locally<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Who is this episode for?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Private label buyers and product managers in mass-market retail<br>\u2714 Pharmacy and health-and-beauty retail groups<br>\u2714 Distributors looking to launch their own brand<br>\u2714 Beauty entrepreneurs exploring retailer private labels<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Further reading<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/carmelcosmeticslabs.com\/en\/store-brand-cosmetics-manufacturer\/\">How retailers choose a cosmetics private label manufacturer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/carmelcosmeticslabs.com\/en\/store-brands-morocco-2026-figures-retailers-personal-care\/\">Retailer private labels in Morocco: figures and retailers<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Why Carmel Cosmetics Labs?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We are a <a href=\"https:\/\/carmelcosmeticslabs.com\/en\/why-carmel-cosmetics-labs\/\"><strong>cosmetics manufacturer in Morocco<\/strong><\/a>, based in Agadir, offering white label, private label and contract manufacturing in an <strong>ISO 22716 and ISO 9001<\/strong> certified factory. We have supported over 500 brands in more than 35 countries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planning a store brand? <a href=\"https:\/\/carmelcosmeticslabs.com\/en\/request-a-quote\/\">Free consultation<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This episode was generated with AI assistance using our articles. It is intended for information only.<\/em><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>How does a mass-market retailer or pharmacy group choose the manufacturer for its retailer private label (store brand)? This episode takes you behind the scenes of cosmetics store brands: who makes the decision, which criteria matter, and what the manufacturer selection process involves. Retailer private labels are gaining ground in personal care and beauty, both [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":51183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[798,834],"tags":[],"class_list":["post-66312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-en","category-podcast-english"],"acf":[],"_links":{"self":[{"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/posts\/66312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/comments?post=66312"}],"version-history":[{"count":3,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/posts\/66312\/revisions"}],"predecessor-version":[{"id":66910,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/posts\/66312\/revisions\/66910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/media\/51183"}],"wp:attachment":[{"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/media?parent=66312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/categories?post=66312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/tags?post=66312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}