{"id":44162,"date":"2025-06-18T12:52:07","date_gmt":"2025-06-18T12:52:07","guid":{"rendered":"https:\/\/carmelcosmeticslabs.com\/?p=44162"},"modified":"2026-10-02T23:37:03","modified_gmt":"2026-10-02T23:37:03","slug":"local-vs-international-natural-beauty-brands","status":"publish","type":"post","link":"https:\/\/carmelcosmeticslabs.com\/en\/local-vs-international-natural-beauty-brands\/","title":{"rendered":"Episode 6: Local Brands vs International Brands: Who Wins the Natural Beauty War?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44162\" class=\"elementor elementor-44162 elementor-30913\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c4f582a e-flex e-con-boxed e-con e-parent\" data-id=\"c4f582a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6986248 elementor-widget elementor-widget-video\" data-id=\"6986248\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=JOypKLdiL5U&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2fc3464e e-flex e-con-boxed e-con e-parent\" data-id=\"2fc3464e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-463f233d elementor-widget elementor-widget-text-editor\" data-id=\"463f233d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Natural has become a must-have marketing claim in cosmetics. But behind the \u201cclean\u201d promises, a real strategic war is under way between local brands and the big international players (episode in French).<\/p>\n\n<p>In this episode, we look at the strengths and weaknesses of each side:<br \/>\ud83d\udd39 Local brands, closer to their terroir, with recognizable ingredients and a craft-led approach.<br \/>\ud83d\udd39 International brands, backed by certifications, R&amp;D teams and huge marketing budgets.<\/p>\n\n<p>We cover:<br \/>\u2022 How consumer expectations around natural products are changing<br \/>\u2022 Why local sourcing and ingredient traceability matter<br \/>\u2022 The risks of greenwashing and how to avoid them<br \/>\u2022 Practical ways to position a local brand against the global giants<\/p>\n\n<p>A must-listen for any brand that wants to win in natural skincare without compromising on authenticity.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le naturel est devenu un argument marketing incontournable dans l\u2019univers cosm\u00e9tique. Mais derri\u00e8re les promesses \u201cclean\u201d, une v\u00e9ritable guerre strat\u00e9gique oppose les marques locales aux grandes enseignes internationales. Dans cet \u00e9pisode, on explore les forces et faiblesses de chaque camp :???? Les marques locales, plus proches du terroir, avec des ingr\u00e9dients identifiables et une approche [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":41763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[798],"tags":[],"class_list":["post-44162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-en"],"_links":{"self":[{"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/posts\/44162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/comments?post=44162"}],"version-history":[{"count":0,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/posts\/44162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/media\/41763"}],"wp:attachment":[{"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/media?parent=44162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/categories?post=44162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/tags?post=44162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}