{"id":44158,"date":"2025-06-02T16:26:58","date_gmt":"2025-06-02T16:26:58","guid":{"rendered":"https:\/\/carmelcosmeticslabs.com\/?p=44158"},"modified":"2026-10-02T23:36:47","modified_gmt":"2026-10-02T23:36:47","slug":"mens-skincare-boom-podcast-episode-4","status":"publish","type":"post","link":"https:\/\/carmelcosmeticslabs.com\/en\/mens-skincare-boom-podcast-episode-4\/","title":{"rendered":"Episode 4: The Men&#8217;s Skincare Boom: Opportunity or Illusion?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44158\" class=\"elementor elementor-44158 elementor-30799\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3a305d18 e-flex e-con-boxed e-con e-parent\" data-id=\"3a305d18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a08508b elementor-widget elementor-widget-video\" data-id=\"a08508b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/zjg9fOZvsGs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-778c2c3 e-flex e-con-boxed e-con e-parent\" data-id=\"778c2c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3f80e1 elementor-widget elementor-widget-text-editor\" data-id=\"c3f80e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Episode description<\/strong><\/p><p>Is men&#8217;s skincare a passing fad or a real paradigm shift in the cosmetics industry? In this episode, we break down the boom in men&#8217;s grooming: a fast-growing market driven by cultural, generational and marketing factors. You will learn why Gen Z and Gen Alpha are rewriting the rules of beauty and how brands are adapting their strategy to win this new audience (episode in French).<\/p><p><strong>Topics covered<\/strong><\/p><p>Market growth: +68% usage among US men (2022\u20132024), forecast to reach $5.29 billion by 2027<\/p><ul><li>Changing masculinity: the end of stereotypes and the rise of the &#8220;metrosexual&#8221;<\/li><li>Self-care as part of wellness: a new pillar for men<\/li><li>The influence of social media and celebrities (The Rock, Idris Elba)<\/li><li>Less stigma: skincare is no longer seen as feminine<\/li><li>Better self-image and confidence<\/li><li>The industry&#8217;s response: dedicated products, targeted marketing, inclusive positioning<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/youtu.be\/zjg9fOZvsGs Description de l\u2019\u00e9pisode Le skincare masculin est-il une simple mode ou un v\u00e9ritable changement de paradigme dans l\u2019industrie cosm\u00e9tique ? Dans cet \u00e9pisode, nous d\u00e9cortiquons le boom des soins pour hommes : un march\u00e9 en pleine croissance, port\u00e9 par des facteurs culturels, g\u00e9n\u00e9rationnels et marketing. Vous d\u00e9couvrirez pourquoi les g\u00e9n\u00e9rations Z et Alpha bouleversent [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":41796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[798],"tags":[],"class_list":["post-44158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-en"],"_links":{"self":[{"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/posts\/44158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/comments?post=44158"}],"version-history":[{"count":1,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/posts\/44158\/revisions"}],"predecessor-version":[{"id":44159,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/posts\/44158\/revisions\/44159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/media\/41796"}],"wp:attachment":[{"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/media?parent=44158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/categories?post=44158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/tags?post=44158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}