{"id":26175,"date":"2024-06-12T12:50:08","date_gmt":"2024-06-12T12:50:08","guid":{"rendered":"https:\/\/carmelcosmetic.wp1.sh\/how-to-earn-six-figures-in-the-beauty-industry\/"},"modified":"2026-10-02T23:42:46","modified_gmt":"2026-10-02T23:42:46","slug":"how-to-earn-six-figures-in-the-beauty-industry","status":"publish","type":"post","link":"https:\/\/carmelcosmeticslabs.com\/en\/how-to-earn-six-figures-in-the-beauty-industry\/","title":{"rendered":"The Beauty Industry: A Profitable Business"},"content":{"rendered":"\t\t
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The beauty industry is an exciting, dynamic and innovative field to work in in 2024. From esthetics and skincare to hairdressing and barbering, beauty jobs are growing fast as more and more people turn to creative professions.<\/p>

But a love of beauty and a talented eye are not enough to guarantee a successful career. According to the Bureau of Labor Statistics (BLS)<\/em>, the average hairdresser earns $24,850 a year, while estheticians earn slightly more, with an average annual salary of $30,090.<\/p>

Yet with a little savvy, talent and hard work, you can earn more money than ever before and work your way toward a six-figure income in the salon and spa business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Here are our tips to increase your income in the beauty industry:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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1. Find your niche<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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When you start out, you will probably be tempted (or forced) to offer a bit of everything to everyone. It is normal to begin with a wide range of services. Offering fewer services may seem counterintuitive, but once you find what you truly excel at and make it your specialty, you will be able to charge more per service.<\/p>

Take Kathryne Dare Chatelain<\/em>, an esthetician and microblading specialist. After many years in the industry performing a wide range of facial and body waxing and brow design services, Kathryne Chatelain<\/em> discovered that she really loved microblading and excelled at it. Once she narrowed her services down to brow design, she gave herself time to become an expert in her craft, attract more clients interested in her niche services and earn more money overall.<\/p>

Once you have worked out what you love and what you do well, and focused your business on it, clients will start coming to you for your specific talents. As you refine those skills, you will be in higher demand and able to charge more for your services overall.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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2. Become a marketer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Too often, people in creative fields forget that they are also running a business. Raw talent, creativity and love of your craft are the cornerstones of success, but you also need to market yourself if you want to earn a six-figure income.<\/p>

If you are not on social media yet, make sure you have an Instagram and a Facebook page for your business. Post as often as you can and engage with other accounts. You can use social media to find new clients and to encourage existing clients to rebook and take advantage of promotions.<\/p>

Social media is only the beginning: you also need to make sure your website is up to date (and that it is immediately clear what you do and where you work) and that it is listed in as many local directories as possible.<\/p>

If you want to earn a six-figure income, you cannot just wait for your salon or spa to bring in new clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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3. Build relationships (and trust)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The best thing you can do for your business is to become someone your clients trust completely! When you strive to be not only a friend but also an expert who knows exactly what their skin, hair or body needs, you build a list of regular clients who feel they cannot live without you.<\/p>

You can also build trust by consistently delivering exceptional service. Whatever service you offer, do everything in your power to make every client who walks into your salon or spa feel like a queen or a king.<\/p>

Your clients will trust you when you suggest the additional services or add-ons they need, which raises the overall value of their visit and boosts your bottom line. And because your service is so outstanding, they will become passionate advocates and recommend you by word of mouth to all their friends.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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4. Give yourself regular raises<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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If you do not raise your prices regularly, your income may stagnate (but remember that you need to build strong relationships and deliver such extraordinary service that your clients are happy to pay more!)<\/p>

“Raise your prices by at least 6 to 10%,” Eric Fisher<\/em>, salon owner and author, told Behind The Chair<\/em>. He recommends raising prices every year, ideally in November, just before the holiday rush. “People are used to spending more and are in shopping mode,” says Eric Fisher<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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5. Push hard for rebooking<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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You want your calendar booked well in advance, and one of the most reliable ways to get there is a loyal clientele. At the end of each appointment, encourage your client to book their next appointment with you on the spot. Present it as a way to lighten their mental load, avoid forgetting and secure a spot in your very busy schedule.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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6. Sell retail, and sell it well<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Too many salon and spa professionals simply say goodbye to their clients at the end of an appointment without making any effort to sell retail. Commissions on retail sales (or direct profits, if you sell your own product line) can add a significant boost to your income, one that can keep growing exponentially.<\/p>

Do not just recommend a product and hope for the best. During an appointment, you have the chance to get a client excited about the products you are using on them during the treatment. Explain how the products work and why you love them so much, and why you recommend using them regularly.<\/p>

Make growing your retail sales a major goal of your business strategy and you will see an almost immediate increase in your income.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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7. Sell your own products<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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If you work independently in the beauty industry<\/strong> or own your own beauty product brand<\/strong>, you can profit directly from your own line of beauty products. Selling a high-quality, luxury product line carrying your company’s brand is actually easier than you think: you can contact our cosmetics laboratory<\/a> to select products, order samples and create custom labels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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8. When you are ready, go out on your own<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Opening your own spa, salon or barbershop, or launching your own beauty product line, takes work, but it should be the ultimate goal if you want to earn a six-figure income. Beauty is an entrepreneurial industry by nature: as a beauty professional, you can pay your dues and learn as much as possible early in your career, then use what you have learned to build something bigger.<\/p>

As the owner of a salon, spa or brand, you can build something of value that goes beyond your individual services, which means you can work less and earn more.<\/p>

Carmel Cosmetics Labs<\/strong><\/a> helps beauty entrepreneurs create, launch and sell their own beauty product lines. Discover the power of white label and private label by offering your clients products that tell a unique story. Contact us today to learn more about custom product development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The beauty industry is an exciting, dynamic and innovative place to work in 2024. From aesthetics and skin care to hairdressing and barbering, jobs in the beauty sector are expanding rapidly as more and more people turn to creative professions. But a love of beauty and a talented eye are not enough to ensure a […]<\/p>\n","protected":false},"author":1,"featured_media":26165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[195,1],"tags":[],"class_list":["post-26175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","category-non-classifiee"],"_links":{"self":[{"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/posts\/26175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/comments?post=26175"}],"version-history":[{"count":0,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/posts\/26175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/media\/26165"}],"wp:attachment":[{"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/media?parent=26175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/categories?post=26175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carmelcosmeticslabs.com\/en\/wp-json\/wp\/v2\/tags?post=26175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}