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src=\"https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/lissage-bresilien-keratine-marque-blanche-carmel.webp\" srcset=\"https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/lissage-bresilien-keratine-marque-blanche-carmel-768x954.webp 768w, https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/lissage-bresilien-keratine-marque-blanche-carmel-824x1024.webp 824w, https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/lissage-bresilien-keratine-marque-blanche-carmel.webp 1000w\" alt=\"White label Brazilian straightening treatment applied to a long, shiny strand\" width=\"1000\" height=\"1250\" fetchpriority=\"high\" decoding=\"async\" sizes=\"(max-width:1020px) 92vw, 50vw\" title=\"| Carmel Cosmetics Labs\">\n          <div class=\"tag\"><svg class=\"ico\" style=\"font-size:20px;color:var(--teal)\"><use href=\"#i-drop\"\/><\/svg><span><b>Your brand here<\/b>Custom label, bottle and box<\/span><\/div>\n        <\/div>\n      <\/div>\n      <div class=\"p-info\">\n        <div class=\"p-eyebrow\"><span>Salon smoothing treatment<\/span><span>White label<\/span><\/div>\n        <h1 class=\"p-title\" id=\"p-title\">Brazilian keratin straightening <span class=\"tint\">white label<\/span><\/h1>\n        <p class=\"p-lede\">A Brazilian straightening treatment with hydrolyzed keratin and hyaluronic acid, formaldehyde-free, for smooth, controlled, shiny hair, under your brand.<\/p>\n        <div class=\"p-badges\"><span><svg class=\"ico\"><use href=\"#i-check\"\/><\/svg>Formaldehyde-free<\/span><span><svg class=\"ico\"><use href=\"#i-check\"\/><\/svg>Paraben-free<\/span><span><svg class=\"ico\"><use href=\"#i-check\"\/><\/svg>Vegan-friendly formula<\/span><\/div>\n        <dl class=\"p-quick\"><div><dt>Signature active<\/dt><dd>Hydrolyzed keratin<\/dd><\/div><div><dt>Hair<\/dt><dd>Frizzy, unruly, thick<\/dd><\/div><div><dt>Sizes<\/dt><dd>400 ml \u00b7 1 L<\/dd><\/div><\/dl>\n        <div class=\"p-cta hero-cta\">\n          <a class=\"btn\" href=\"https:\/\/carmelcosmeticslabs.com\/en\/request-a-quote\/\">Free consultation <span class=\"knob\"><svg class=\"ico\"><use href=\"#i-arrow\"\/><\/svg><\/span><\/a>\n          <a class=\"btn btn-ghost\" href=\"#p-specs\"><svg class=\"ico\"><use href=\"#i-doc\"\/><\/svg>Technical data sheet<\/a>\n        <\/div>\n        <p class=\"p-help\">A question about this formula? <a href=\"https:\/\/wa.me\/212761511711\" target=\"_blank\" rel=\"noopener\">Message an expert on WhatsApp<\/a><\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<nav class=\"p-nav\" aria-label=\"Page sections\">\n  <div class=\"wrap\"><a href=\"#p-specs\">Technical data sheet<\/a><a href=\"#p-actifs\">Actives<\/a><a href=\"#p-perso\">Customization<\/a><a href=\"#p-conf\">Compliance<\/a><a href=\"#p-faq\">FAQ<\/a><\/div>\n<\/nav>\n<section class=\"t-sec\" id=\"p-specs\" aria-labelledby=\"p-specs-h\">\n  <div class=\"wrap p-two\">\n    <div><span class=\"t-kicker\">Technical data sheet<\/span><h2 class=\"t-h2\" id=\"p-specs-h\">Brazilian straightening features<\/h2><p class=\"t-lead\">The full INCI list and detailed technical data sheet are sent to you with the quote.<\/p><\/div>\n    <dl class=\"p-specs\"><div><dt>Product type<\/dt><dd>Professional smoothing treatment<\/dd><\/div><div><dt>Texture<\/dt><dd>Creamy smoothing cream<small>Adjustable: hold and fluidity adjusted to the salon protocol<\/small><\/dd><\/div><div><dt>Signature active<\/dt><dd>Hydrolyzed keratin<\/dd><\/div><div><dt>Related actives<\/dt><dd>Hyaluronic acid, panthenol, polyquaternium-37, shea butter, grapeseed, argan and olive oils<\/dd><\/div><div><dt>How to use<\/dt><dd>Apply to clean hair, leave on a few minutes, then rinse well, following the protocol in your technical data sheet.<\/dd><\/div><div><dt>Sizes<\/dt><dd>400 ml, 1 L<\/dd><\/div><div><dt>Packaging options<\/dt><dd>Defined in the quote based on your project<\/dd><\/div><div><dt>Claims<\/dt><dd>Formaldehyde-free, paraben-free, vegan-friendly formula<\/dd><\/div><div><dt>Fragrances<\/dt><dd>Sweet almond, shea flower or fragrance-free<\/dd><\/div><div><dt>Quantities<\/dt><dd>Accessible MOQ, defined in your quote<\/dd><\/div><div><dt>Markets<\/dt><dd>Morocco, European Union, United States<\/dd><\/div><div><dt>Documents provided<\/dt><dd>Technical data sheet, INCI list, Product Information File (PIF) on request<\/dd><\/div><\/dl>\n  <\/div>\n<\/section>\n<section class=\"t-sec tinted\" id=\"p-actifs\" aria-labelledby=\"p-actifs-h\">\n  <div class=\"wrap\">\n    <span class=\"t-kicker\">Key actives<\/span>\n    <h2 class=\"t-h2\" id=\"p-actifs-h\">What's in the formula<\/h2>\n    <div class=\"p-actifs\"><div class=\"p-actif lead\"><span class=\"inci\">HYDROLYZED KERATIN<\/span><b>Hydrolyzed keratin<\/b><p>Smooths the cuticles and helps tame frizzy hair.<\/p><a href=\"https:\/\/carmelcosmeticslabs.com\/en\/glossary-cosmetic-ingredients\/\">Ingredient glossary<\/a><\/div><div class=\"p-actif\"><span class=\"inci\">SODIUM HYALURONATE<\/span><b>Hyaluronic acid<\/b><p>Helps maintain hydration for a glossy finish.<\/p><a href=\"https:\/\/carmelcosmeticslabs.com\/en\/glossary-cosmetic-ingredients\/\">Learn more<\/a><\/div><div class=\"p-actif\"><span class=\"inci\">POLYQUATERNIUM-37<\/span><b>Polyquaternium-37<\/b><p>Coats the fiber and makes sleek styling easier.<\/p><a href=\"https:\/\/carmelcosmeticslabs.com\/en\/glossary-cosmetic-ingredients\/\">Learn more<\/a><\/div><div class=\"p-actif\"><span class=\"inci\">VITIS VINIFERA SEED OIL<\/span><b>Grapeseed oil<\/b><p>Nourishes and helps protect the fiber from heat.<\/p><a href=\"https:\/\/carmelcosmeticslabs.com\/en\/glossary-cosmetic-ingredients\/\">Learn more<\/a><\/div><\/div>\n  <\/div>\n<\/section>\n<section class=\"t-sec\" id=\"p-perso\" aria-labelledby=\"p-perso-h\">\n  <div class=\"wrap\">\n    <span class=\"t-kicker\">Customization<\/span>\n    <h2 class=\"t-h2\" id=\"p-perso-h\">What you can adapt<\/h2>\n    <p class=\"t-lead\">Start from this formula and turn it into a unique product. Every change is approved by our formulators.<\/p>\n    <div class=\"p-custom\"><div><em>Formula<\/em><b>Formaldehyde-free<\/b><span>Formaldehyde-free formula, a key selling point for salons.<\/span><\/div><div><em>Formula<\/em><b>Smoothing intensity<\/b><span>Taming effect adjusted for thick or fine hair.<\/span><\/div><div><em>Sensory<\/em><b>In-salon fragrance<\/b><span>Sweet almond, shea flower or a fragrance-free version.<\/span><\/div><div><em>Packaging<\/em><b>1 L bottle<\/b><span>Professional format for backbar work.<\/span><\/div><div><em>Packaging<\/em><b>400 ml bottle<\/b><span>Mid-size format for salons and retail.<\/span><\/div><div><em>Market<\/em><b>Hair salons<\/b><span>A high-value straightening service under your brand.<\/span><\/div><\/div>\n  <\/div>\n<\/section>\n<section class=\"t-sec\" id=\"p-conf\" style=\"padding-top:0\" aria-labelledby=\"p-conf-h\">\n  <div class=\"wrap\">\n    <div class=\"t-comp\">\n      <div class=\"tx\">\n        <span class=\"t-kicker\" style=\"color:var(--deep-muted)\">Compliance<\/span>\n        <h2 class=\"t-h2\" id=\"p-conf-h\">Made near Agadir to European standards<\/h2>\n        <p>Product manufactured under ISO 22716; before each launch, we check compliance with Regulation (EC) 1223\/2009 with you for the smoothing ingredients.<\/p>\n        <ul><li>ISO 22716 \u00b7 ISO 9001<\/li><li>Regulation (EC) 1223\/2009<\/li><li>FDA (MoCRA)<\/li><\/ul>\n      <\/div>\n      <img loading=\"lazy\" src=\"https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/09\/controle-qualite-laboratoire-carmel-cosmetics-labs.webp\" srcset=\"https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/09\/controle-qualite-laboratoire-carmel-cosmetics-labs-300x300.webp 300w, https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/09\/controle-qualite-laboratoire-carmel-cosmetics-labs-768x768.webp 768w, https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/09\/controle-qualite-laboratoire-carmel-cosmetics-labs-1024x1024.webp 1024w, https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/09\/controle-qualite-laboratoire-carmel-cosmetics-labs.webp 1200w\" alt=\"Batch quality control at the Carmel Cosmetics Labs laboratory\" width=\"1000\" height=\"1000\" loading=\"lazy\" decoding=\"async\" title=\"| Carmel Cosmetics Labs\">\n    <\/div>\n  <\/div>\n<\/section>\n<section class=\"t-sec tinted\" aria-labelledby=\"p-rel-h\">\n  <div class=\"wrap\">\n    <div class=\"sec-head\"><div><span class=\"t-kicker\">In the same category<\/span><h2 class=\"t-h2\" id=\"p-rel-h\">Complete your range<\/h2><\/div><a class=\"btn btn-ghost\" href=\"https:\/\/carmelcosmeticslabs.com\/en\/personalized-cosmetics-products-catalog\/white-label-hair-masks\/\">Hair masks and treatments<\/a><\/div>\n    <div class=\"t-grid\">\n      <article class=\"t-card\" data-name=\"Masque r\u00e9g\u00e9n\u00e9rant k\u00e9ratine, argan et coco\">\n        <div class=\"t-el\"><img loading=\"lazy\" src=\"https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-masque-regenerant-keratine-argan-et-coco-marque-blanche.webp\" srcset=\"https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-masque-regenerant-keratine-argan-et-coco-marque-blanche-300x201.webp 300w, https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-masque-regenerant-keratine-argan-et-coco-marque-blanche-768x515.webp 768w, https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-masque-regenerant-keratine-argan-et-coco-marque-blanche.webp 900w\" alt=\"Close-up of keratin, argan and coconut regenerating mask texture\" width=\"900\" height=\"600\" loading=\"lazy\" decoding=\"async\" title=\"| Carmel Cosmetics Labs\"><span class=\"t-sym\" aria-hidden=\"true\">Kr<small>Keratin<\/small><\/span><\/div>\n        <div class=\"t-body\">\n          <h3><a href=\"https:\/\/carmelcosmeticslabs.com\/en\/personalized-cosmetics-products-catalog\/white-label-hair-masks\/keratin-argan-hair-mask\/\">Keratin, argan and coconut regenerating mask<\/a><\/h3>\n          <p>Regenerates and coats damaged hair with keratin and argan oil.<\/p>\n          <div class=\"t-tags\"><span>Keratin<\/span><span>Argan oil<\/span><span>Coconut oil<\/span><\/div>\n          <div class=\"t-foot\"><span class=\"mono\">250 ml<\/span><\/div>\n        <\/div>\n      <\/article>\n      <article class=\"t-card\" data-name=\"Soin lissant repulpant et filler capillaire\">\n        <div class=\"t-el\"><img loading=\"lazy\" src=\"https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-soin-lissant-repulpant-et-filler-capillaire-marque-blanche.webp\" srcset=\"https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-soin-lissant-repulpant-et-filler-capillaire-marque-blanche-300x201.webp 300w, https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-soin-lissant-repulpant-et-filler-capillaire-marque-blanche-768x515.webp 768w, https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-soin-lissant-repulpant-et-filler-capillaire-marque-blanche.webp 900w\" alt=\"Close-up of smoothing, plumping hair filler treatment texture\" width=\"900\" height=\"600\" loading=\"lazy\" decoding=\"async\" title=\"| Carmel Cosmetics Labs\"><span class=\"t-sym\" aria-hidden=\"true\">Ls<small>Smoothing<\/small><\/span><\/div>\n        <div class=\"t-body\">\n          <h3><a href=\"https:\/\/carmelcosmeticslabs.com\/en\/personalized-cosmetics-products-catalog\/white-label-hair-masks\/smoothing-hair-filler\/\">Smoothing, plumping hair filler treatment<\/a><\/h3>\n          <p>An intensive treatment that visibly plumps the fiber and smooths damaged hair.<\/p>\n          <div class=\"t-tags\"><span>Coconut oil<\/span><span>Argan oil<\/span><span>Shea butter<\/span><\/div>\n          <div class=\"t-foot\"><span class=\"mono\">6 units \u00b7 100 g \u00b7 250 ml \u00b7 1 L<\/span><\/div>\n        <\/div>\n      <\/article>\n      <article class=\"t-card\" data-name=\"Masque nourrissant pour cheveux color\u00e9s\">\n        <div class=\"t-el\"><img loading=\"lazy\" src=\"https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-masque-nourrissant-pour-cheveux-colores-marque-blanche.webp\" srcset=\"https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-masque-nourrissant-pour-cheveux-colores-marque-blanche-300x201.webp 300w, https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-masque-nourrissant-pour-cheveux-colores-marque-blanche-768x515.webp 768w, https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-masque-nourrissant-pour-cheveux-colores-marque-blanche.webp 900w\" alt=\"Close-up of nourishing mask for color-treated hair texture\" width=\"900\" height=\"600\" loading=\"lazy\" decoding=\"async\" title=\"| Carmel Cosmetics Labs\"><span class=\"t-sym\" aria-hidden=\"true\">Co<small>Color-treated<\/small><\/span><\/div>\n        <div class=\"t-body\">\n          <h3><a href=\"https:\/\/carmelcosmeticslabs.com\/en\/personalized-cosmetics-products-catalog\/white-label-hair-masks\/color-treated-hair-mask\/\">Nourishing mask for color-treated hair<\/a><\/h3>\n          <p>Nourishes and softens color-treated hair or hair weakened by chemical treatments.<\/p>\n          <div class=\"t-tags\"><span>Shea butter<\/span><span>Argan oil<\/span><span>Olive oil<\/span><\/div>\n          <div class=\"t-foot\"><span class=\"mono\">150 \u00b7 200 \u00b7 250 \u00b7 300 ml<\/span><\/div>\n        <\/div>\n      <\/article>\n    <\/div>\n    <h3 class=\"p-rout-h\">Complete the routine<\/h3><div class=\"t-grid\"><article class=\"t-card\" data-name=\"Shampoing sans sulfate pour cheveux boucl\u00e9s et afro\">\n        <div class=\"t-el\"><img loading=\"lazy\" src=\"https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-shampoing-sans-sulfate-pour-cheveux-boucles-et-afro-marque-blanche.webp\" srcset=\"https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-shampoing-sans-sulfate-pour-cheveux-boucles-et-afro-marque-blanche-300x201.webp 300w, https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-shampoing-sans-sulfate-pour-cheveux-boucles-et-afro-marque-blanche-768x515.webp 768w, https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-shampoing-sans-sulfate-pour-cheveux-boucles-et-afro-marque-blanche.webp 900w\" alt=\"Close-up of sulfate-free shampoo for curly and afro hair texture\" width=\"900\" height=\"600\" loading=\"lazy\" decoding=\"async\" title=\"| Carmel Cosmetics Labs\"><span class=\"t-sym\" aria-hidden=\"true\">Bo<small>Curls<\/small><\/span><\/div>\n        <div class=\"t-body\">\n          <h3><a href=\"https:\/\/carmelcosmeticslabs.com\/en\/personalized-cosmetics-products-catalog\/white-label-shampoos\/curly-hair-shampoo\/\">Sulfate-free shampoo for curly and afro hair<\/a><\/h3>\n          <p>Gently cleanses curly, coily and kinky hair without drying it out.<\/p>\n          <div class=\"t-tags\"><span>Panthenol<\/span><span>Sulfate-free<\/span><span>Paraben-free<\/span><\/div>\n          <div class=\"t-foot\"><span class=\"mono\">200 \u00b7 250 \u00b7 500 ml \u00b7 1 kg<\/span><\/div>\n        <\/div>\n      <\/article>\n<article class=\"t-card\" data-name=\"Spray thermoprotecteur biphas\u00e9\">\n        <div class=\"t-el\"><img loading=\"lazy\" src=\"https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-spray-thermoprotecteur-biphase-marque-blanche.webp\" srcset=\"https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-spray-thermoprotecteur-biphase-marque-blanche-300x201.webp 300w, https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-spray-thermoprotecteur-biphase-marque-blanche-768x515.webp 768w, https:\/\/carmelcosmeticslabs.com\/wp-content\/uploads\/2026\/10\/texture-spray-thermoprotecteur-biphase-marque-blanche.webp 900w\" alt=\"Close-up of two-phase heat protection spray texture\" width=\"900\" height=\"600\" loading=\"lazy\" decoding=\"async\" title=\"| Carmel Cosmetics Labs\"><span class=\"t-sym\" aria-hidden=\"true\">Tb<small>Two-phase<\/small><\/span><\/div>\n        <div class=\"t-body\">\n          <h3><a href=\"https:\/\/carmelcosmeticslabs.com\/en\/personalized-cosmetics-products-catalog\/white-label-hair-serums\/two-phase-heat-protectant\/\">Two-phase heat protection spray<\/a><\/h3>\n          <p>A shake-before-use two-phase spray that protects the fiber from heat and tames frizz.<\/p>\n          <div class=\"t-tags\"><span>Dimethicone<\/span><span>Jojoba oil<\/span><span>Argan oil<\/span><\/div>\n          <div class=\"t-foot\"><span class=\"mono\">250 ml<\/span><\/div>\n        <\/div>\n      <\/article><\/div>\n  <\/div>\n<\/section>\n<section class=\"t-sec\" id=\"p-faq\" aria-labelledby=\"p-faq-h\">\n  <div class=\"wrap t-faq\">\n    <div><span class=\"t-kicker\">Frequently asked questions<\/span><h2 class=\"t-h2\" id=\"p-faq-h\">Keratin Brazilian straightening treatment: your questions<\/h2><\/div>\n    <div><details class=\"qa\" open><summary><h3>Does the Brazilian straightening treatment contain formaldehyde?<\/h3><span class=\"pm\" aria-hidden=\"true\"><\/span><\/summary><div class=\"ans\"><p>No. The formula is formaldehyde-free. It combines hydrolyzed keratin, hyaluronic acid and vegetable oils to tame the fiber.<\/p><\/div><\/details>\n<details class=\"qa\"><summary><h3>Can the smoothing intensity be adapted?<\/h3><span class=\"pm\" aria-hidden=\"true\"><\/span><\/summary><div class=\"ans\"><p>Yes. Our <a href=\"\/laboratoire-formulation-cosmetique\/\">formulation laboratory<\/a> adjusts the formula, fragrance and protocol to your salon clientele.<\/p><\/div><\/details>\n<details class=\"qa\"><summary><h3>What documents are needed to sell in Europe?<\/h3><span class=\"pm\" aria-hidden=\"true\"><\/span><\/summary><div class=\"ans\"><p>We provide the technical data sheet, INCI list and <a href=\"\/accompagnement-reglementation-cosmetique-dip\/\">Product Information File (PIF)<\/a>, compliant with Regulation (EC) 1223\/2009.<\/p><\/div><\/details>\n<details class=\"qa\"><summary><h3>Is the straightening treatment for professionals only?<\/h3><span class=\"pm\" aria-hidden=\"true\"><\/span><\/summary><div class=\"ans\"><p>The 1 L size targets salons. Discover our <a href=\"\/produits-cosmetiques-par-industrie\/#coiffure\">hair salon range<\/a>.<\/p><\/div><\/details><\/div>\n  <\/div>\n<\/section>\n<section class=\"t-sec\" style=\"padding-top:0\">\n  <div class=\"wrap\">\n    <div class=\"t-final final\">\n      <div><h2 class=\"t-h2\">Launch your Brazilian straightening treatment<\/h2><p>Offer a straightening treatment under your name: we prepare a quote and samples of your formaldehyde-free Brazilian straightening treatment.<\/p><\/div>\n      <a class=\"btn\" href=\"https:\/\/carmelcosmeticslabs.com\/en\/request-a-quote\/\">Free consultation <span class=\"knob\"><svg class=\"ico\"><use href=\"#i-arrow\"\/><\/svg><\/span><\/a>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"p-sticky\"><b>Brazilian keratin straightening<\/b><a class=\"btn\" href=\"https:\/\/carmelcosmeticslabs.com\/en\/request-a-quote\/\">Free consultation<\/a><\/div>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@graph\": [{\"@type\": \"Service\", \"name\": \"White Label Brazilian Keratin Straightening Treatment\", \"description\": \"White label formaldehyde-free Brazilian straightening with keratin and hyaluronic acid: smooth, manageable, shiny hair. 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