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Marque Blanche 101: What you need to know

Marque Blanche 101

For beauty professionals, launching and selling a line of beauty products can be an effective way to exponentially increase your sales and grow your business.

But for those of us who haven’t studied business, just knowing where to start can be confusing and overwhelming. How do you get started selling your own beauty products, especially if you don’t have a lot of money or deep connections in the manufacturing world?

In fact, it’s quite simple:
Launch a white label.

What is a white label?

White labeling in cosmetics is exactly that: it involves affixing your brand, or “label”, to a product that has already been formulated. Rather than developing a product line from scratch, you can choose from a range of proven, tested and FDA-approved products, then use your own brand. It’s perfectly legal to sell these products under your own name, with your own brand, your own design and your own marketing.

What are the advantages of selling beauty products under a white label?

By launching a white-label line of beauty products, you can save yourself the time and money needed to research and develop products, as well as manage their manufacture. So you can concentrate on your own branding, marketing and sales strategy for your products.

It also lowers the barrier to entry for those wishing to launch a line of beauty products and who have few contacts with manufacturers. By choosing already formulated and approved products from a trusted manufacturer, you can avoid the headaches associated with sourcing or creating products on your own.

What are the disadvantages of selling beauty products under a white label?

The convenience and ease of product labeling compared to creating customized products is matched by less control over ingredients and formulation. That’s why, if you decide to go white label, it’s essential that you find a trustworthy supplier who creates good, proven formulations that work.

(Psst… You can find out more about our Carmel Cosmetics Labs product formulations and in-depth A+ ingredients here).

Is selling white-label products right for me?

Selling white-label products can be the right choice for beauty professionals and entrepreneurs in a wide range of situations.

If you own a salon or spa, launching a white-label product line for in-store sale can boost your profit margins and add a touch of personalization and exclusivity to your product offering.

If you’re an independent beauty professional, your own line of products can help you grow your business exponentially (because sometimes adding customers or increasing the cost of services isn’t an option!).

If you’re a beauty influencer or entrepreneur, a white-label or private-label product line can create an additional revenue stream outside of brand partnerships or advertising revenue.

How to start private labeling products

Choose your logo and brand.

Creating your own brand is part of the appeal of private labeling. If you have a hair salon, spa or other beauty-related business, you may already have a logo that you’d like to use as an extension of your brand.

If you want your product line to have its own brand, it’s time to start thinking about names, colors and logo design.

When you’re ready to design your label, the Carmel Cosmetics Labs platform lets you download an existing label or design your own. If you have any questions along the way, Carmel Cosmetics Labs has a team of designers ready to help.

Find a manufacturer and order your samples

Since you don’t formulate the products yourself, you want to make sure they look, feel, smell and work the way you want them to before you commit to selling them. Get samples as soon as possible, so you can choose products you’ll love yourself.

Taking financial aspects into account

When planning the financial investment needed to launch your own line, several factors need to be taken into account:

  • Initial investment (minimum number of orders/stocks)
  • Marketing and advertising costs, overheads (store or website costs)
  • Fulfillment costs (shipping, packaging, etc.)

While it’s impossible to avoid spending money – after all, “it takes money to make money” – you can choose wisely where you invest your money to stay on the fast track to profitability.

Look for a private-label skincare company with low minimum orders so you don’t end up with thousands of dollars of inventory before you even start selling. Once you have an idea of how quickly your stock is selling out, you can confidently place larger orders (without going into debt!).

Carmel Cosmetics Labs is ready to make your vision a reality. Discover the power of white labeling by offering your customers products that tell a unique story. Contact us today to find out more about customizing your products with Carmel Cosmetics Labs’ White Label service.

Launch your own cosmetics brand
starting today.

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